Click Here to Join the Sales Assassins Program
Sales Assassins Podcast

Sales Assassins Podcast

Welcome to Sales Assassins, the podcast that unveils the lost art of word-of-mouth marketing for professionals just like you.

We cover everything from building relationships and nurturing connections to overcoming the challenges of modern marketing. You'll learn how to stand out in a crowded market...

Recent Episodes

18
Feb. 13, 2025

Ep18 Stop Getting Ready: The Hidden Cost of Waiting for Perfection

"I don't know everything, and that's my superpower." In this raw, straight-talk episode of Sales Assassins, hosts Joe Blackburn and Jason Croft tackle the biggest roadblock holding back sales professionals: waiting to be "ready enough" to start. What You'll Learn: • Why taking action before feeling fully prepared leads to faster growth • How to build confidence through real-world experience instead of endless preparation • The simple mindset shift that separates top performe
17
Feb. 4, 2025

Ep17 Your Sales System Is Perfectly Designed… For the Results You’re Getting

Your business is perfectly designed to get the results it's getting right now - even if you hate those results. In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the critical link between systems and sales success. They share fresh insights about building effective processes that boost results while maintaining authentic human connections. Key Topics: • Why random actions lead to random results in sales • Creating systems that support g
16
Jan. 16, 2025

Ep16 Inside the Sales Assassins Success Formula

Every single member doubled their sales targets - here's how they did it. In this episode, Joe Blackburn and Jason Croft break down the remarkable success stories from the Sales Assassins program, where members achieved extraordinary results in just one year. One standout performer even multiplied their production by 6X. What Made This Possible: • Weekly hot-seat sessions where members tackle their biggest challenges • A proven accountability system that keeps everyone moving forward
15
Jan. 8, 2025

Ep15 The Relationship Edge: Why Trust Beats Tech

"Chemistry can't be commoditized." - Joe Blackburn drops this truth bomb in a powerful discussion about authentic sales in 2025. In this raw, unfiltered episode, hosts Joe Blackburn and Jason Croft share critical insights about: • Why major marketing players are moving away from paid ads • How a 23-year-old advisor generated $40M in premium sales without advertising • The shift from digital courses to real human connections • Why local influence matters more than ever in 2025 •
14
Dec. 30, 2024

Ep14 The Belief and Confidence Flywheel

"If you don't believe in what you're selling, your prospects won't either." In this straight-talking episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the real foundation of sales success - authentic belief in what you offer. Key Topics: • Why belief must come before confidence • The importance of being your own best client • How professional integrity builds lasting confidence • When walking away from deals actually makes you stronger • Real example
13
Dec. 17, 2024

Ep13 The Million Dollar Black Book: A Simple Sales Secret That's Making Fortunes

STOP LOSING MILLION-DOLLAR OPPORTUNITIES TO BAD MEMORY In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal a deceptively simple tool that's helping sales professionals turn casual conversations into major deals. What You'll Learn: • The exact method top performers use to capture critical sales intel without looking awkward • A real-world example of how ignoring this technique almost meant disaster • The 48-hour rule that separates winners from w

About the Hosts

Joe Blackburn Profile Photo
Joe Blackburn

Joe Blackburn is a distinguished coach, Certified Financial Planner, and the founder of Lion’s Eye Coaching and Sales Assassins. As an industry expert in financial services, he won the Focal Point Rookie of the Year for coaching and the 2021 Brian Tracy award recipient for sales excellence. Joe has helped his clients 3X to 7X their gross revenues. His clients vary widely from the luxury retail industry to real estate and overall wealth management.

As a former director at Merrill Lynch, Joe led a team of over 140 financial advisors that earned $119 million in revenue and managed over $17 billion in assets. He’s worked with top executives at major corporations like John Deere, Caterpillar, private equity firms, and hedge fund managers. His expertise has made him a national speaker on sales, wealth development, and leadership.

With 25 years of experience in financial services, Joe is an expert at leading and managing teams, sales excellence, and wealth building. He’s spent decades honing his craft in sales, leadership, investing, and wealth strategies.

Joe is relentlessly dedicated to helping business owners lead multi-million-dollar teams. He can help any business owner who is one inch from greatness to develop strategies that will help them bridge the gap from standard growth to expansive success.

Jason Croft Profile Photo
Jason Croft

In his 30+ years in media, Jason Croft has worked around the globe creating professional content in wide-ranging roles and projects from producing award-winning movies to shooting for exotic animal shows in Texas and Alaska, to producing content for the largest boxing event in history.

He has interviewed hundreds of entrepreneurs and industry experts from behind and in front of the camera. He's been the successful host and producer of numerous shows including Startup Dallas, The Jason Croft Show, Strategy + Action, Power Content Coach, and Concentric. As a frequent speaker and guest on podcasts, he teaches people how to create leadership-level content.

Jason's skill is pulling his clients' genius out and packaging it up for the world to experience.

Through his company, Media Leads, business coaches and consultants hire him to build their own Video Visibility Platform, elevating their online presence and attracting their ideal clients through powerful video content.

Reviews

Great Start!

"Good start fellas! Great info and I am looking forward to the future episodes."

Jeff Leverton | Sept. 11, 2024