I had no coffee shop experience when I started. If I can do it, you can too!
Ristretto Time: Starting and Running Your Own Coffee Shop

Episodes

28
June 12, 2026

28 - Listener Mailbag: Estimating Daily Sales and Buying an Existing Coffee Shop

This week I open the Ristretto Time inbox and answer two listener questions I get versions of all the time. Eric in Colorado is building his coffee shop business plan and asks how to estimate tickets per day and average ticket size. I walk through my foot traffic counting method: when to count, what percentage of passersby actually walk in, what average ticket to assume for a coffee and pastry shop versus one serving lunch, and a simple daily revenue target you can reverse-engineer into custome...
29
May 26, 2026

The Story Behind Grounds: Why I Finally Wrote the Café Chocolat Book

After some time away from regular episodes, Ristretto Time is back. In this episode, I share the story behind Grounds — my new book about building, running, and ultimately closing Café Chocolat, an independent coffee shop in Washington, D.C. If you've followed this podcast for a while, you know it originally started as a way for me to document the lessons, mistakes, and realities of owning a coffee shop after Café Chocolat closed. Over time, I realized there was a much bigger story to tell: no...
26
Sept. 19, 2022

26 - Interview with Jamie and Ryan Getchell of The Nest Family Cafe

I have been thinking about doing this interview for months! Ryan and Jamie are the founders of The Nest Family Cafe in Londonderry, NH. They -- just like me -- started without having any coffee or business experience. After over a year and a half of hard work, they took the leap of faith, left the comforts of corporate behind and dove into this new adventure. We talk about how they started, the easy parts and hard parts of owning and running a business. We talk about how they run their shop, ho...
25
July 28, 2022

25 - BONUS Episode - Books that helped me through the process

I have gotten a few emails with listeners asking what books I recommend. I email each person individually, but decided it would be more beneficial if I just record a Bonus episode. I broke the list in 4 categories: Coffee, Strategy, Operations, Mindset. I end it with some thoughts on work-life balance. As always, email me at dollani@gmail.com with any questions or comments. --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotim...
22
June 20, 2022

22 - Cash, POSes and Scammers

In this episode, I talk a bit about POSes, but spend a good amount of time talking about various aspects of working with cash and how to protect your business or coffee shop from scammers. I share some issues I ran into and how you can avoid them. Let me know what you think dollani(at)gmail.com. http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
24
Feb. 8, 2022

24 - BONUS Episode - The last days of Cafe Chocolat

I spent 1.5 years over 23 podcast episodes talking about what we did at Cafe Chocolat and how we did it. Meanwhile the 800 pound gorilla was sitting right next to me staring at me — Cafe Chocolat had been shut down. I wasn’t podcasting about a wildly successful shop, or some chain that I grew and sold off. For all intents and purposes it was a failed business — regardless of how and why. But here’s the reality — most businesses fail. Yours will probably, as well. In this BONUS podcast episode I ...
23
Aug. 11, 2021

23 - FINAL Episode and Parting Thoughts

We have come to the end if the “Starting Your Coffee Shop” journey. In this episode I share a personal story of a childhood book/character that I always think of when I run into something that looks hard and scary, and how I use that to dive in the many directions my career has taken me. I also talk about my favorite episodes I have recorded. Ristretto Time http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/...
21
July 16, 2021

21 - Should you offer FREE Wifi?

Yes, FREE Wifi is nice, it’s convenient, it’s fun, but it’s not a right. Should you offer it at your coffee shop? Should you not? Let’s discuss! Ristretto Time: Starting and Running Your Coffee Shop by Gjergj Dollani http://ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
9
July 2, 2021

9 - Where to find money to finance your business

In this episode I talk about some different ways to find money to support your new business. I share how I did it at Cafe Chocolat. --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
20
June 19, 2021

20 - How many cups do I need? (Questions from listeners)

In this episode I answer some of the questions that although may seem trivial are important and will keep you up at night. How many cups do you need? Should you offer different cappuccino sizes? Should you carry different espresso blends? — http://www.ristrettotime.com twitter: @gjergjdollani --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
19
May 30, 2021

19 - Your Customers are not your Friends

In this Episode I talk about the importance of treating customers like patrons first, and friends second. Just because they’ve been coming to your shop for years, it doesn’t mean you can take liberties with them as you would with old friends. Joking, or providing subpar service can backfire, and you can lose an old, loyal customer in a heartbeat. Listen and let me know what you think. Podcast by Gjergj Dollani http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrett...
14
May 8, 2021

14 - 3 attributes of a great barista

In this episode I talk about the 3 attributes that make for an outstanding barista. At Cafe Chocolat, I only spent about 5 min interviewing each candidate. I didn’t need more time, because I was not interested in playing scenario games or learning more than was necessary for me to understand if I had a great barista in front of me. Trust me, exquisite latte art is not on my list of attributes. Listen, subscribe, share and let me know your thoughts. http://www.ristrettotime.com --- Send in a vo...
11
April 27, 2021

11 - Hiring staff, employee types and how to develop them

In this episode I talk about how to hire the right employees. What to be aware of. I share the hiring process we had at Cafe Chocolat. Also, things you can do to develop your staff. http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
13
April 6, 2021

13 - Interview with Alex Escobar of Cervantes Coffee Roasters

In this episode Alex and I talk about how he started his coffee roastery in his home 10 years ago, and how he grew it to distribute in the entire east coast. We talk about trends in the coffee business, product development, partnerships between roasters and retailers and branding in the coffee business. http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
18
April 1, 2021

18 - How to think about starting a shop the right way

In this episode, I dissect a call I had recently with someone passionate about starting their own little shop. They were very excited about it, and asked me the right questions, but those were questions they should have attempted to answer themselves first, before getting as far as they had. Let me know your thoughts at dollani-at-gmail-com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
17
March 16, 2021

17 - Answers to some of your questions

In this episode, I decided to answer some of the questions I have started to get via email. Some of the questions are about the type of espresso machine, space renting, number of employees you need, etc. http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
114
March 13, 2021

Ristretto Shots: The Coffee Shop Success Formula

Here it is! The most important episode I’ve ever recorded (and probably will ever record). I’m giving out the formula to success or failure, and even highlighting what the best solution is. ...you’re welcome! http://www.ristrettoshots.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
16
March 9, 2021

16 - Is it the right Location and Space?

In this episode, I talk about the things that need to be considered when choosing a location for your coffee shop. It is not an exhausting list, but it is a few of the most important details. The last 2 minutes also I think are important to note down. http//www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
113
Feb. 26, 2021

Ristretto Shots: Inspiring email from a listener

In this episode of Ristretto Shots I read Phil’s email to me about a coffee gig he did, describing how it went and how much fun he had going out on his own and making it happen! This is what it’s all about folks; just getting out of your comfort zone and having a blast doing it. http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
15
Feb. 21, 2021

15 - SEO for coffee shops and retail with Granit Doshlaku of Manaferra

My guest, Granit Doshlaku is an expert in Search Engine Optimization. He is a featured speaker in TEDx and various international Search conferences. Granit and I talk about ways coffee shops and small business can capitalize from Google and various platforms to drive business. http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
10
Feb. 14, 2021

10 - Earning PR and getting your shop noticed

In this episode I talk about how to get earned media (being talked about in the news), leveraging Twitter and Instagram go get the word out. Cafe Chocolat made the news as far as Indonesian TV, and your shop can too. I’ll show you how I did it. --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
112
Jan. 27, 2021

Ristretto Shots: Read the fine print! READ IT!

Here it is; just read the damn fine print. Don’t let wishful thinking take over rational thinking. No matter how good something sounds, there is a catch. Find out what it is. Don’t be like the people I talk about in this short episode! http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
12
Jan. 24, 2021

12 - Running a pirate ship (coffee shop)

As the owner and/or manager of a coffee shop, you are running a pirate ship! And I mean it! You’ll be managing people that are not all necessarily trying to really learn the business and grow with it. In this episode I discuss; should you be loved or feared? http://www.ristrettotime.com --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support
8
Dec. 30, 2020

8 - Entrepreneur Mindset - Interview with Alban Selami of Shqipful

In this episode we discuss what it takes to have an entrepreneurial mindset. Changing your strategy in a dime. Understanding when to quit. Stoicism. Etc. --- Send in a voice message: https://anchor.fm/ristrettotime/message Support this podcast: https://anchor.fm/ristrettotime/support