In this Retail Technology Spotlight episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, joins Omni Talk to tackle one of the oldest problems in advertising and to show how AI is finally cracking it.
John Wanamaker famously said, "Half of my ads don't work. I just don't know which half." Nearly 200 years later, that problem hasn't gone away. It's actually gotten worse. Armen breaks down how Extuitive's AD Intelligence Engine uses a fusion of real consumer panel data (150,000 people, complete with purchase receipts) and brand-specific platform history to predict which ads will perform before you spend a single dollar launching them.
If you're a retailer or brand marketer trying to make your ad spend work harder in a world drowning in AI-generated content, this episode is for you.
Key Topics covered:
• 00:02:58 – Why the advertising problem hasn’t changed in 200 years
• 00:05:40 – Why rising AI-generated content increases pressure to get ads right
• 00:08:17 – Platform incentives and why ad spend can be misaligned
• 00:10:30 – How Extuitive’s Ad Intelligence Engine predicts winners before launch
• 00:13:51 – Combining consumer data with brand ad history for better outcomes
• 00:15:21 – Why AI-generated personas often push everyone toward the mean
• 00:19:33 – How brands use AI to target audiences and create stronger content
• 00:21:47 – Pre-validating 200 ads and launching only top performers
• 00:22:14 – Optimizing campaigns for awareness vs. conversion goals
• 00:25:57 – Real-world case study showing stronger ROAS and lower CPA
• 00:29:07 – How quickly brands can get set up and start seeing value
• 00:30:59 – Minimum requirements to use predictive ad modeling successfully
🎧 Don't forget to like, comment, and subscribe for more retail tech insights!
#retailtech #digitaladvertising #retailmarketing #adspend #predictiveanalytics #omnitalk #retailai #contentmarketing #ROAS #retailpodcast #brandmarketing #Extuitive #metatiktokads #retailtechnology
Music by hooksounds.com
*Sponsored Content*
