Physical therapists and clinic owners struggle with healthcare marketing that actually works. This episode breaks down why healthcare marketing fails and how authentic clinician content can fix it. Most healthcare marketing fails because it sounds like marketing. Patients trust real clinicians explaining real problems, especially through short-form video. If PT…
I talk about a clinic concept where we create a dedicated recovery bar with a specialized staff member acting as a recovery sommelier - pairing personalized recovery tools and modalities with each patient's treatment plan. Instead of billing insurance, we offer this as a premium patient experience upgrade with tiered…
Are you in the "tell business" or the "show business" when it comes to patient education? This short video asks physical therapists to consider their approach to communication and patient progress. It provides career tips for PTs to think about how they present information and even suggests creating content as…
We discuss how what you emphasize in business—not just what you measure—determines your actual results. We explore why every CEO who chased EBITDA has failed, and why physical therapists make exceptional healthcare leaders because they understand that keeping clinicians requires a clinical approach. We emphasize that no healthcare professional entered…
This video is a heartfelt journey through images, primarily featuring Jimmy, asking "Jimmy, what were you like in the 90's?" It's a true throwback to a simpler time, evoking strong feelings of nostalgia and childhood memories. Join us as we reflect on the old school days and the images that…
We all know someone who creates amazing content, and this video shares simple tips and tricks on how to support a creator without spending a dime. Whether it's commenting or sharing, every bit of content creation support helps. This is a must-watch for anyone interested in fostering the creator economy.
I'm Tiffany, a physical therapist from Madison, Wisconsin, and I share how teaching skiing has improved my PT practice. I talk about how both skiing and physical therapy focus on movement quality and mechanics assessment. I introduce the DIRT framework—Duration, Intensity, Rate, and Timing—which helps analyze movement in skiing and…
Aspiring creators, this video is a must-watch for anyone looking to step into "content creation for beginners." Discover practical "content creation tips" on how to "how to film yourself" effectively using just your phone. Learn to review your footage to refine your craft, making the process of "how to make…
We discuss how Tinder didn't grow through traditional advertising, but instead through an ingenious strategy of exclusive frat and sorority parties that required users to have already downloaded the app. By ensuring the network never looked empty, Tinder created the perception of popularity before it was real. We explore how…
We discuss how Airbnb achieved rapid growth not by building an audience from scratch, but by piggybacking on Craigslist's millions of users. We explain how Airbnb engineers created a tool that let hosts automatically post listings to Craigslist with links redirecting back to Airbnb, effectively borrowing an existing audience. We…
We discuss how The Blair Witch Project became a massive success by leveraging mystery and curiosity instead of traditional advertising. We explore how the filmmakers created a website with fake police reports and missing person flyers that made people question whether the story was real, and explain why mystery spreads…
We discuss how the Soviet nail factory parable perfectly illustrates the dangers of misaligned incentives in healthcare. We explain how setting the wrong metrics—like EBITDA instead of free cash flow—leads to perverse outcomes: just as Soviet factories produced useless nails to meet quotas, physical therapy platforms prioritize patient turnover over…
We discuss how clinic directors' focus shifted from clinical performance questions to EBITA metrics, and how compensation structures tied to financial metrics can inadvertently signal organizational values. We explore how while EBITA provides a common language, relying solely on financial metrics can lead to misdiagnosis of organizational problems.
hysical therapists and clinic owners trying to grow a private practice physical therapy business will learn practical strategies to capture attention, strengthen clinic marketing, and attract better patients. Topics include private practice physical therapy growth, PT clinic marketing strategy, patient acquisition for physical therapy clinics, and building a recognizable healthcare…
Elevator pitch, sales messaging, and value proposition explained. Learn how the XYZ statement helps entrepreneurs clearly communicate what they do, who they help, and why it matters. Most people pitch their business the wrong way. The XYZ statement is a simple communication framework that makes your message clear, memorable, and…
Kelli discussed how physical therapists have done a poor job explaining to the public who we are and what we do. She shares her clinical conviction that getting up and down off the floor is one of the most functional skills that translates to everyday activities like climbing stairs, getting…
If you've worked inside a healthcare organization you've probably heard the question: “What's the EBITDA impact?” But what happens when a financial reporting metric slowly becomes the mission of the entire organization? In this conversation, Jimmy McKay and Larry Benz unpack: • What EBITDA actually measures • How "Adjusted EBITDA"…
We discuss why Medicare and commercial payers like United created and are funding specific physical therapy codes. The issue stems from poor patient adherence to physical therapy plans of care: only 90% of patients who should receive PT actually start it, and only 30% of those who start actually complete…
Physical therapists and clinic owners trying to run efficient, profitable clinics often feel trapped between productivity demands, documentation pressure, and changing reimbursement models. Topics include private practice physical therapy growth, clinic operations systems, PT productivity expectations, documentation compliance, and physical therapy business strategy. In this episode of PT Pintcast, Jimmy…
We discuss how clinic directors shifted from being evaluated on overall performance to being asked about EBITDA, and how this change—especially when tied to compensation structures—signals what an organization truly values. We explore the danger of relying solely on EBITDA as a metric, arguing that while it's useful as a…
This episode draws clear parallels between communication and physical therapy, explaining the FITT principle in detail. We break down how frequency, intensity, time, and type apply to both effective communication and optimal physical fitness. For those seeking solid fitness advice and health education, these fitness tips offer actionable insights for…
We explore Goodhart's Law and how chasing metrics can make them stop telling the truth. Using the example of a nail factory, we demonstrate how optimizing for the wrong measurement leads to useless results. We then apply this concept to healthcare, examining what happens when EBITDA becomes the primary target…
Physical therapists often hate selling—but growing a PT practice requires communication. Learn how physical therapists can attract more patients using patient education, content marketing, and clear messaging instead of sales pitches. Many physical therapists struggle with the idea of “selling” to patients. But growing a physical therapy practice isn’t about…
Improving your public speaking skills can significantly impact how your message is received. This video offers practical public speaking tips to help you enhance your communication skills and ensure effective communication. Learn how to speak with confidence and become a more impactful speaker.