Podcast Playbook

The Podcast Playbook is your ultimate guide to aligning your passion and business through the power of podcasting. Hosted by Braden Ricketts, an experienced employment counselor and podcast strategist, this show explores how podcasting can become a transformative tool for entrepreneurs. Over the yea...

Recent Episodes

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Oct. 30, 2025

How to Turn One Podcast Episode Into a Client Converting Live Event | PP023

We turn one proven episode into a live experience people want to show up for, pay for, and talk about. The playbook is simple: pick a top-performing topic, choose the right live format, and design moments that invite action. ...

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Oct. 16, 2025

Why Every Business Expert Needs a Podcast

We’re surrounded by marketing noise. But between posts, ads and emails most of it doesn’t create real connection. That’s where a podcast changes everything. It’s not just another content channel; it’s the hub that builds trus...

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Oct. 2, 2025

How to Use Your Podcast as a Living Resume | PP021

Want authority that beats a resume? We show how a podcast becomes a living resume that grows with us, proves how we think, and lets people feel our voice and values in real time. A static one-sheet lists titles; our show demo...

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Sept. 25, 2025

What’s the Real Advantage of a Small Podcast Audience? | 020

Do you ever feel like your podcast is too small to matter? The reality is that smaller shows hold the biggest advantage: intimacy. We break down why fewer listeners mean more connection, faster trust, and stronger influence. ...

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Sept. 18, 2025

What Is Answer Engine Optimization and Why Podcasters Need It | 019

Ever wondered how to make your podcast show up when someone asks Siri, Alexa, or Google a question? That’s where Answer Engine Optimization (AEO) comes in. Instead of just ranking with SEO, AEO makes your show the answer peop...

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Sept. 4, 2025

How to Design Podcast Episodes That Lead to Your Offer | 018

We want our podcast to be more than free content, so in this episode we explore how to design conversations that guide listeners toward the transformation we offer by shifting from pitching to positioning, using stories that ...

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Aug. 21, 2025

Podcast Growth Hack: The Promo Swap Strategy

We all want more listeners, but most of us rely only on slow organic growth. In this episode, we share one of the simplest hacks to expand your audience: promo swaps. We walk through what a promo swap is, why it works better ...

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View all Episodes

Podcast Playbook

Recent Episodes

How to Turn One Podcast Episode Into a Client Converting Live Event | PP023

Why Every Business Expert Needs a Podcast

How to Use Your Podcast as a Living Resume | PP021

What’s the Real Advantage of a Small Podcast Audience? | 020

What Is Answer Engine Optimization and Why Podcasters Need It | 019

How to Design Podcast Episodes That Lead to Your Offer | 018

Podcast Growth Hack: The Promo Swap Strategy

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