Sponsors Episodes

​​So you’ve landed your first sponsor. Now you start thinking… What do they actually want to see from you? Downloads? Listener behavior? Something else entirely? Today, we’re opening the mailbag to tackle a question from one of our very own cohosts, Sid, who wondered what kind of analytics sponsors really care about and how podcasters should present that information to keep the relationship strong. Do downloads matter as much as we think they do? What metrics actually tell the story of your audi...