March 12, 2026
Netflix didn’t want Meghan’s As Ever brand? Insiders say As Ever flopped with viewers
New details are emerging about why Netflix stepped away from Meghan Markle’s lifestyle brand As Ever. According to insiders, the company struggled to see how the products fit alongside its entertainment franchises and believed the brand failed to connect with its audience.
One source told the Daily Mail executives even explored featuring As Ever merchandise inside Netflix’s upcoming “Netflix House” retail locations in Philadelphia and Dallas, but the idea reportedly
stalled because there was little enthusiasm for the brand.
Critics say the split could damage Meghan’s credibility with corporate partners. Reputation consultant Eric Schiffer called the development “celebrity brand suicide in a cashmere apron,” arguing that losing Netflix removes the prestige backing the venture.
Despite the criticism, both Netflix and Meghan’s team insist the separation was amicable and say the Duchess will now expand the brand independently.
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A Caloroga Shark Media. Hello and welcome to Palace Intrigue.
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I am your host, Mark Francis. Sources close to Netflix
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suggested the as Ever brand did not resonate with Netflix's
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audience or fit comfortably within its broader entertainment portfolio. When
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Inside I told The Daily Mail, Netflix were not happy.
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The source claimed executives had explored whetherly as Ever products
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could be incorporated into Netflix's new retail concept, Netflix House,
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including locations planned in Philadelphia and Dallas. However, the idea
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reportedly stalled due to limited enthusiasm for the brand. The
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insiders said they were not happy with the fact that
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no one really cared about the brand, so when they
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were looking to create as Ever areas in Netflix House,
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there was no appetite for it. It just didn't fit
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with Squid Game or Stranger Things or Bridgeton like they
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had hoped. According to sources close to the Dutch of Sussex,
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Meghan decided to take full control of as Ever because
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she believed Netflix had been too cautious in developing the brand.
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One source said she was very happy to have full
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control of the company, adding that she felt the move
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would allow the lifestyle venture to expand globally. Reputation management
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consultant Eric Schiffer told Page six that the end of
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the partnership could damage Meghan's reputation with major corporate partners.
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He said, losing Netflix on as Ever is a brutal
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backlash because the halo just got ripped off and what's
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left looks like another failed Montecito money grab. The pattern
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starts looking like lethally unwise brand management for Megan, Losing
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Netflix as the kiss of death to the pitch that
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prestige partners still see unlimited upside Despite the business split,
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both signes have publicly emphasized that the relationship remains amicable.
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A spokesperson for as Ever said as Ever is grateful
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for Netflix's partnership through launch. In our first year, we
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have experienced meaningful and rapid growth, and as Ever is
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now ready to stand on its own. Netflix issued a
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similar statement, saying Meghan's passion for elevating every day moments
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in beautiful yet simple ways inspired the creation of the
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as Ever brand, and we are glad to have played
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a role in bringing that vision to life as it
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was always intended. Megan will continue growing the brand and
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take it into the next chapter independently, and we look
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forward to celebrating how she continues to bring joy to
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households around the world. One social media user wasn't buying
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any of it, writing it reminds me of how she
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thought Spotify was holding her back and then went to
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a platform no one heard of and got dumped even
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by then another one noted, we've experienced meaningful and rapid growth,
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and that's why Netflix dumped us. Yes, because that's how
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Netflix makes its money. By being a charity and sinking
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millions into advertising. A startup then cut tires when the
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startup starts making money. Right. A source tells heat World
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that William was none too happy with the Jordan visit.
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We're told he can't wait to put a stop to it.
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The moment he becomes king, He's adamant his first order
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of business will be to strip them of their titles
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and say it's going to be enormously satisfying when he's
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finally able to accomplish what his father is refusing to do. However,
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where Kate is concerned, Prince Harry is never to be
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blamed for any of it, because she has a tendency
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to let Harry off the hook when he does this
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sort of thing. In fact, her first instinct is to
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blame Megan. In this case, she's not wrong because Meghan
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was the driving force. Kate thought the timing was tone
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deaf and cannot believe Harry didn't realize how badly this
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would land with the family given everything they're dealing with
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right now. She's not slamming the door on reconciliation, but
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there's no denying this has pushed things further apart. We
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don't know how William feels about the Sussex's upcoming Australia trip,
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but some locals are not too excited. A petition circulating
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online states that the visit should be classified as a
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private celebrity visit rather than a royal tour. The petition
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argues that Harry and Meghan stepped down from official royal
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duties in twenty and therefore no longer represent the Crown
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and now operate private commercial ventures from the United States.
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Because of that, the petition continues, Australian taxpayers must not
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be expected to fund security logistics or government coordination. The
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document states Australians are facing serious cost of living pressures,
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adding that public resources must be used responsibly. It further
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argues that taxpayer funded security, government coordination, or any form
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of official status should not be provided for a private visit.
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Security and government coordination would come at a significant public cost.
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It concludes that the Australia should reserve official support for
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working royals on official tours and adds that taxpayers should
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not fund a private celebrity visit. Royal commentator Tom Sykes
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warns the Sussexes are likely to be lightning rods in
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Australia's ongoing debate about the royal family and the country's
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constitutional future. For now, one thing seems certain. Arian Meghan
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will need thick skins when they arrive in a country
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where they are no longer assured of a warm welcome,
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more powers just a moment. A lip reading expert suggested
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there were several tense exchanges between members of the family
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as they arrived at the Commonwealth Day Services. According to
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forensic lip reader and Nicola Hickling, Prince William appeared to
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make a pointed remark to his aunt, Princess Anne during
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a brief conversation. Hickling told the male that William appeared
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to say, I've had enough of hearing his name to
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be honest. She added that it was not possible to
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determine exactly what prompted the remark because Princess Anne's back
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was turned to the camera during the exchange. Hickling also
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said William appeared to add the words it's up for debate.
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The expert could not confirm who William was referring to,
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though the comment came at a time when the royal
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family is facing ongoing questions related to Andrew. According to
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the lip reading analysis, King Charles appeared to say oh
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finally while greeting William with an expression described as irritated.
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William then greeted his father with a kiss on both cheeks,
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but did not appear to to respond verbally. The reader
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also suggested the King later spoke with Princess Anne about
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the atmosphere outside the abbey, saying it's not good out there.
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It's rather tense, isn't it. It's not good. The comments
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were likely a reference to a small group of anti
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monarchy protesters gathered outside Westminster Abbey during the ceremony. Princess
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Anne was also seen speaking to her husband, Vice Admiral
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Sir Tim Lawrence as they approached the entrance. According to Hickling,
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she appeared to say, don't listen to them, ignore them.
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Protesters from the anti monarchy campaign group Republic how would
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bright yellow Science, displaying messages including not my King and
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abolish the monarchy. The royals did not respond to the demonstration.
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Kate received her usual fawning reviews for her appearance during
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Commonwealth Day celebrations, wearing a blue Katherine Walker coat dress
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in aer why had brimmed hat. The Princess of Wales
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stood between King Charles and Queen Camilla during the ceremony.
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Royal editor and author Russell Meyer said Catherine's role within
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the family has become particularly significant at a time of controversy.
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Maya said she is critical to the running of the
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monarchy and she really does understand the vision of the future.
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She's aligned with William on the issue of Andrew and
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the belief that his continued association would have been very,
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very damaging to the monarchy. Royal biographer Robert Jobson added,
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she's the glue. Really, she has an understanding of the
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way the world works. This is a woman who has
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come from the people and actually does understand what people
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expect Russell Maya said the relationship offers a sense of
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steadiness during times of turmoil. He said, we've seen so
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many fractious relationships in this family. To have a couple
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who have stability at the center of what they do
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is important. When everything is burning around you, you need
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the central figures to remain solid, and that's what the
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Way was do. The late Queen Elizabeth's remaining corgy's have
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been photographed being taken for a walk near Andrew's temporary
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home in Norfolk. The dogs, Meck and Sandy, have been
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living with Andrew and his former wife Sarah Ferguson at
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Royal Lodge in Windsor following the Queen's death in September
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of twenty twenty two. However, the pair left Royal Lodge
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last month amid the ongoing controversy surrounding Andrew's past association
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with the late financier Jeffrey Epstein. Recent photographs taken from
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the public road show Mick and Sandy being walked by
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a security personnel close to Andrews's current residence. And there
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you have it. If you'd like to email us our
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addresses the palasintrig at gmail dot com, please follow us
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on Spotify, Apple or the applicant choice. Leave us a
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nice review if you enjoying the show, I'm Mark Francis
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My thanks to John McDermott. This is Palace Intrigue. Good terms,
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00:07:43.240 --> 00:07:45.519
137
00:07:45.519 --> 00:07:50.000
138
00:07:50.079 --> 00:07:52.959
139
00:07:53.000 --> 00:07:55.639
140
00:07:55.680 --> 00:07:58.480
141
00:07:58.519 --> 00:08:01.439
142
00:08:01.439 --> 00:08:05.240
143
00:08:05.279 --> 00:08:08.800
144
00:08:09.279 --> 00:08:13.399
145
00:08:13.399 --> 00:08:16.040
146
00:08:16.040 --> 00:08:20.759
147
00:08:20.800 --> 00:08:22.279
148
00:08:22.279 --> 00:08:25.199
149
00:08:25.199 --> 00:08:27.519
150
00:08:27.600 --> 00:08:29.480
151
00:08:29.519 --> 00:08:33.120
