Welcome to OOH Insider: Where DOOH Meets AdTech!

Videos

Feb. 25, 2022

Why You Need To Establish Effective Communication Within Your Team

Establish a communication flow with your team early on. Understand their lifestyle to understand the culture they work within and vice versa. Head to the OOH Insider Podcast to learn more tips on establishing good communication in the workplace!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 24, 2022

Why You Need To Stay Ahead Of The Market

Knowing and understanding the market will help you succeed when going into your line of work. Joe Quattrone explains the importance of this knowledge and how you can use it in your career. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 24, 2022

Episode 092 - Automotive Brand Awareness w/ Matt Raymond

It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage your target audience within your community. Team Automotive Group is a dealership…

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Feb. 23, 2022

Why Visual Aesthetics Are So Important For Billboard Campaigns

Billboard campaigns are a mixture of selling the brand and the visual aesthetic. The visual is what engages the consumer to seek out more so it is important to take into consideration the aesthetic just as much as selling the brand. To learn more, head to the OOH Insider Podcast!👇🏻…

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Feb. 22, 2022

How Some Apps Are Increasing Their OOH Presence

Startups that are building double-sided marketplaces, such as apps that create a community between the buyer and seller, are increasing their OOH presence. Joe Quattrone shares the best practices that your team can adapt to modify your brand strategy to reflect the needs of a rapidly evolving market. Check it…

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Feb. 21, 2022

How 'Sign O' The Times' Explains The Iconic Sunset Strip Billboards

This film was created to tell the story of the billboard in a way that has never been done before.🎬 It emphasizes the opportunity for brands, entertainers, or artists to connect with an audience in a way that is larger than life and on a medium that can make an…

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Feb. 18, 2022

The Elements That Make An Effective Ad Campaign

In an ad, every element matters. From the contrast to the visual to the information. Shane Hutton tells billboard creators to keep it simple. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 17, 2022

How Billboards Are A Form Of Artistic Expression

Infusing art and advertisement into a billboard creates a canvas for online expression.🎨 The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through modern art installations with a human, objective eye. To learn more, head to…

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Feb. 17, 2022

Episode 091 - CEO of Tiger Party Rafale Chang

We are back from our hiatus! And boy did we come back with a huge show! As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED formats. In this episode of OOH Insider, Rafale Chang, CEO…

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Feb. 16, 2022

The Creation Of Rock 'N' Roll Billboards On The Sunset Strip

Jac Holzman, owner, and founder of Elektra Records was the first to create a billboard for a rock ’n’ roll band or artist.🎸 This sparked the boom of rock ’n’ roll billboards on the Sunset Strip. To learn more about the impact these billboards made, head to the OOH Insider…

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Feb. 15, 2022

The Long-Lasting Impact Of Billboards On The Sunset Strip

These billboards created an experience that had a long-lasting impact.🤘🏻 They provided a bold way to share messages and relate to the community. To learn more about the Rock ’n’ Roll Billboards of the Sunset Strip, head to the OOH Insider Podcast👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #rocknroll

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Feb. 14, 2022

How L.A Billboards Were A Symbol Of Success For Rockstars

Billboards became a symbol of success for rockstars from 1967-the 1980s.🎸 They were iconic and a way of artistic expression. To learn more about the Rock ’n' Roll Billboards of the Sunset Strip, head to the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #rocknroll

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Feb. 11, 2022

How IBO Has A Mission To Be All-Inclusive

Networking with advertisers from all different backgrounds is important for IBO’s mission. IBO prides themselves on being inclusive and always evolving. Becky Smith chats about how people in the out-of-home industry can network and share experiences. Check it out on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 10, 2022

What Is Tasty Ad?

Tasty Ad is a sales and design tool for out-of-home advertising. Shane Hutton tells us how his company provides billboard design software, ad design, news, tips, and freebies. Check it out on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 9, 2022

How IBO Wants To Unite The Out-Of-Home Industry

IBO’s objective is to come together as an industry. Becky Smith, Enterprise Manager at IBOUSA, discusses how out-of-home can unite as an industry and have a permanent seat at the table. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 8, 2022

How You Can Buy Now And Pay Later With Onescreen's Marketplace

OneScreen’s marketplace is free for everyone, whether you are an out-of-home specialist or a digital-first agency that is looking for new offerings. If you want to learn more on how the marketplace can improve cash flow presence, click on the link below!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 7, 2022

How Onescreen Can Maximize Transactions Through A Free Marketplace

OneScreen wants to ensure supply vendors are found by giving them a listing, optimizing for search engines, and promoting them. Jeanne Hopkins tells all on the OOH Insider Podcast. Check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 4, 2022

Why Conferences Are A Great Way To Learn From Industry Leaders

If you have never been to a conference, you should definitely add one to your list! They are an invaluable experience for industry leaders and they provide an atmosphere of growth, networking, and camaraderie. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 3, 2022

How Onescreen Can Provide Tangible Results From Campaigns

OneScreen is a one-stop-shop for your out-of-home campaign.✅ They work from start to finish to create measurable results for your business. Click on the link below to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 2, 2022

Could Auditing Be The New Unit Of Measurement For Out-Of-Home?

IBO is actively looking for a standard unit of measurement for data. The Media Rating Council is currently creating an auditing measurement for our-of-home. Becky Smith tells all on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Feb. 1, 2022

How Can You, As A Company, Look Bigger Than You Are?

Investing in out-of-home is an effective way to be more visible while working in tandem with your digital campaigns. Jeanne Hopkins gives us all the tips and tricks on how you can grow your business. Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Jan. 31, 2022

Want To Expand Your Network? Check Out The IBO Speedway

Are you looking to be a part of a 90,000+ person network? The IBO Speedway is a free platform that connects advertisers to the IBO network's inventory. Head to the OOH Insider Podcast to learn more! #oohinsider #onescreenai #digitalmarketing

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Jan. 28, 2022

How Consumers Can Benefit From Having Access To Their Data

Reklaim creates a fair-trade data privacy conversation for brands to consider by allowing consumers to have access to their data profile, view and edit what is being collected, and be compensated for their data. Neil Sweeney predicts that consumer inclusion will become standard practice as privacy laws begin to develop…

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Jan. 27, 2022

How Reklaim Redefines The Way Consumers And Brands Interact

Reklaim allows consumers to have a say and be compensated for their data for the first time ever!😮 Enriched by opted-in purchase data, Reklaim redefines the way consumers and brands interact. Want to learn more? Head to the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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