IKEA Inside Best Buy: Genius Partnership or Expensive Mistake | Fast Five Shorts
IKEA is opening mini showrooms inside select Best Buy stores, focusing on kitchen and laundry products with IKEA designers on-site. Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Chris and Anne disagree on whether this partnership makes sense - is it smart space utilization…