Videos

Nov. 28, 2024

TikTok Testing Product Links: A Milestone for Social Commerce?

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital, Chris Walton and Anne Mezzenga discuss TikTok’s groundbreaking test of direct product links in posts, a move that could reshape social commerce. Learn how this…

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Nov. 28, 2024

Ashley Buchanan Named New Kohl’s CEO | Can He Save The Struggling Retailer?

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital, Chris and Anne analyze Kohl’s recent leadership shakeup as Ashley Buchanan, former Michaels CEO and Walmart executive, steps into the CEO role. They evaluate his…

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Nov. 28, 2024

Target’s Struggles: Cheap Chic to 'Dull Chore' | WTF Is Going On?

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital, Chris Walton and Anne Mezzenga examine Target’s struggles as the Wall Street Journal raises concerns about its fading “cheap chic” appeal. They analyze CEO Brian…

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Nov. 28, 2024

Target Is 'Dull,' Kohl’s Has A New CEO & Perplexity Goes Shopping

In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, Chris and Anne discuss Target’s struggles and Walmart+'s surprising impact, including Chris’ personal experience with their service. They dive into TikTok testing shopping links directly in posts,…

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Nov. 28, 2024

Unleashing the Power of Mass Content Creation

We explore why businesses must transition to creating massive amounts of content with former Coty CDO Jean-Denis Mariani. Discover strategies for building internal studios and collaborating with external content specialists to enhance consumer engagement across every touchpoint in the journey. Content is key! To watch our full interview, head here:…

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Nov. 28, 2024

Boost Your E-Commerce Sales with Video Magic! 🚀✨

Join us as we dive into the thrilling world of e-commerce! Discover how feedback from customers enhances our strategies and drives sales to exciting new heights. Let's revolutionize video commerce together! To watch our full interview, head here: https://www.youtube.com/watch?v=TnuV4_J2AwQ&t=3s #ECommerceSuccess #VideoMagic #SalesGrowth #CustomerFeedback #InnovativeStrategies #ECommerceTrends #VideoCommerce #DigitalMarketing #SalesBoost #BusinessExcitement

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Nov. 27, 2024

The Rise of Micro Influencers: Brand Engagement Revolution

Brands are shifting their focus to micro and nano influencers, harnessing genuine connections with engaged audiences. Discover how video commerce and personalized marketing are redefining influence in today's digital landscape with former Coty CDO Jean-Denis Mariani. Stay ahead by embracing these trends! To watch our full interview, head here: https://www.youtube.com/watch?v=TnuV4_J2AwQ&t=3s…

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Nov. 27, 2024

Unlocking Revenue: How Video Interaction Drives Sales

Discover how data analytics of video interactions can boost your sales strategy with Firework's Kristi Vannatter. We explore the correlation between viewing habits and purchase decisions, revealing powerful insights to increase your average order value and conversions. Dive deep into storytelling that resonates with your audience! To watch our full…

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Nov. 27, 2024

Harnessing UGC: Boost Your Brand's Authenticity Today

Discover how leveraging User-Generated Content (UGC) can transform your brand's online presence. We explore the power of authentic videos and why showcasing your customers' experiences can outshine traditional platforms like TikTok and Instagram with Firework's Kristi Vannatter. Engage Gen Z and create a compelling brand identity! To watch our full…

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Nov. 27, 2024

What To Expect For Holiday Shopping?

Chad Lusk, Partner and Managing Director at the Alvarez & Marsal Consumer and Retail Group, helps retailers to get ready for the holiday season! Discover trends, tips, and what to expect for a joyful shopping experience. Watch the full video here: https://youtu.be/pLH5xNlvNbQ #retail #retailing #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry

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Nov. 27, 2024

What Consumer Habits Will Change?

Chad Lusk, Partner and Managing Director at the Alvarez & Marsal Consumer and Retail Group, highlights the key insights into shifting consumer habits and what these changes mean for businesses adapting to evolving trends. Watch the full video here: https://youtu.be/pLH5xNlvNbQ #retail #retailing #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry

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Nov. 27, 2024

Boost Engagement: A/B Testing Secrets for Video Marketing

Discover how leading brands use A/B testing to enhance video marketing strategies. We share incredible insights on boosting engagement and conversions through effective video placement, ensuring your audience never misses a chance to connect with compelling content. To watch the full interview with Firework's Kristi Vannatter, head here: https://www.youtube.com/watch?v=TnuV4_J2AwQ&t=3s #VideoMarketing…

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Nov. 27, 2024

Are Retailers In Danger With Discretionary Spending?

Chad Lusk, Partner and Managing Director at the Alvarez & Marsal Consumer and Retail Group, poses the question – do retailers face more risk? Explore how changes in discretionary spending are shaping the future of the retail landscape. Watch the full video here: https://youtu.be/pLH5xNlvNbQ #retail #retailing #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry

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Nov. 27, 2024

What Does Current Sentiment Look Like?

Chad Lusk, Partner and Managing Director at the Alvarez & Marsal Consumer and Retail Group, explores the latest trends and insights shaping U.S. current sentiment. Watch the full video here:https://youtu.be/pLH5xNlvNbQ #retailrs#retailing #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry

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Nov. 27, 2024

Ranking Our Top 5 Holidays: Did Your Favorite Make the Cut?

In this inaugural episode of You're Such A Ranker, Chris and Anne rank their top 5 favorite holidays! From Memorial Day to Christmas, and even the surprising addition of the summer solstice, they debate the highs and lows of each holiday with plenty of laughs. Find out whose ranking you…

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Nov. 26, 2024

The CDO’s Guide To 2025 E-Commerce Trends | Firework Front Porch Series

Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework. Discover how video commerce, AI, and user-generated content…

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Nov. 26, 2024

REI's Return Policy: Surprisingly Generous!

REI's legendary return policy explained! Learn why REI stands out with its generous approach to returns. This podcast episode dives into the details, offering insights for both REI shoppers and those curious about exceptional customer service. To watch this week's full Fast Five episode with Chris and Anne, head here:…

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Nov. 25, 2024

Target's Hot Santa Ad: Zaddy or Not?

Join the discussion on Target's Santa ad campaign, the 'zaddy' debate, and more! We explore reactions, Amazon's audiobook offer, and the enduring joy of physical books. A fun and engaging podcast episode! To watch this week's full Fast Five episode with Chris and Anne, head here: https://www.youtube.com/watch?v=UxDXVG9DOuQ ['#TargetSanta', '#ZaddySanta', '#AmazonAudiobooks',…

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Nov. 25, 2024

Trying To Make Sense Of Wonder's Grubhub Acquisition

Uncover the complexities of high-end food delivery and the strategic thinking behind Wonder's major business acquisition of Grubhub. Chris and Anne analyze the potential of Wonder, data utilization, and future market moves in this insightful podcast episode. To watch this week's full Fast Five episode with Chris and Anne, head…

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Nov. 25, 2024

Grubhub Acquired for $650 Million! 🤑

Wonder acquires Grubhub for $650 million! Learn about this major deal in the food delivery industry and how it impacts Wonder's expansion plans. Discover the financial details and future implications for both companies. To watch this week's full Fast Five episode with Chris and Anne, head here: https://www.youtube.com/watch?v=UxDXVG9DOuQ #FoodDelivery ['#GrubhubAcquisition',…

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Nov. 25, 2024

Starbucks' Secret Weapon: In-App DoorDash Delivery & Data

Discover how Starbucks' app is revolutionizing its operations and delivery strategy! Learn about the operational challenges, data advantages, and future rollout plans. To watch this week's full Fast Five episode with Chris and Anne, head here: https://www.youtube.com/watch?v=UxDXVG9DOuQ ['#Starbucks', '#StarbucksApp', '#DeliveryStrategy', '#OperationalEfficiency', '#DataAnalytics', '#BusinessStrategy', '#CoffeeDelivery', '#MobileOrdering', '#CustomerExperience', '#RetailTechnology']

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Nov. 25, 2024

Starbucks' Secret Weapon: In-App DoorDash Delivery & Data

Discover how Starbucks' app is revolutionizing its operations and delivery strategy! Learn about the operational challenges, data advantages, and future rollout plans. To watch this week's full Fast Five episode with Chris and Anne, head here: https://www.youtube.com/watch?v=UxDXVG9DOuQ ['#Starbucks', '#StarbucksApp', '#DeliveryStrategy', '#OperationalEfficiency', '#DataAnalytics', '#BusinessStrategy', '#CoffeeDelivery', '#MobileOrdering', '#CustomerExperience', '#RetailTechnology']

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Nov. 24, 2024

Amazon's SECRET Plan: Fertility Tracking?!

Uncover the complexities of Amazon's core business and its innovative challenges in this insightful podcast discussion. Chris and Anne debate Amazon's expansion into new markets and analyze its strategic decision to kill its secret fertility tracking project. To watch this week's full Fast Five episode with Chris and Anne, head…

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Nov. 24, 2024

Amazon's FAILED Fertility Tracker: A Podcast Debate

This podcast discussion examines its innovation challenges and future opportunities, particularly in healthcare. Is Amazon overextending itself? To watch this week's full Fast Five episode with Chris and Anne, head here: https://www.youtube.com/watch?v=UxDXVG9DOuQ ['#Amazon', '#BusinessAnalysis', '#Innovation', '#Ecommerce', '#Podcast', '#Healthcare', '#Technology', '#StrategicDecisions', '#AmazonVentures', '#FutureofBusiness']

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