Marketing Episodes

No, but really, what do you do in luxury beauty brand marketing and eCommerce? Amanda Kahn shares her journey from undergrad education and internships in marketing through her early career in the beauty industry to leading a large, cross-functional team of marketers, merchandisers, product developers and more. We discuss evolutions she’s seen during her career, especially in digital marketing and the ways she and her team communicate—from Zoom to in-office product testing meetings to a shared In...

No, but really, what do you do as a brand manager? Christine explains the ins and outs of influencer marketing, developing authentic messages that resonate with shoppers and helping every department in her company see the value they provide to their consumers every day. Plus, her advice to aspiring (and current!) marketers? Soak up information. Always have the drive to learn. - About your job – 1:36 - About your skills – 22:28 - About your company – 26:24 - About your challenges and successes –...