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May 24, 2025
About 25 years ago – years after stints as a professional pilot, steel worker, and certified public accountant – Randy Calvert discovered focus groups. “I just saw the value, and then, the more you do it, the more value you see in it,” he explains to host Dan Ambrose. Tune in to learn how Randy’s methodical approach—such as using statistically representative participants rather than recruits from Craigslist—has transformed his practice. At TLU Beach (June 4-7), he will guide attorneys in designi...