The Gin and Tonic Test: How to Know If Your Strategic Partnership Is Actually Healthy
Most business emergencies begin long before the chaos hits, quietly forming inside strategic partnerships that leaders assumed were stable.
Maartje van Krieken challenges leaders to look beyond contracts and dashboards and examine the real condition of their most important external relationships. Many crises trace back to partnerships that drifted out of alignment over time. The original win-win made sense. The enthusiasm was real. Then markets shifted, incentives changed, and communication thinned out. No explosion. Just erosion.
Maartje breaks down three common failure patterns: partnerships that were loosely structured from the start, relationships that fracture after a major external shock, and the slow drift where friction builds quietly at the working level and no one escalates it. This is where the Gin and Tonic Test comes in. If senior leaders cannot sit down together with openness and candor to discuss what is working and what is not, is the partnership truly healthy? Who owns the relationship at your company? When was the last time the original value equation was tested?
The episode outlines five fundamentals that keep strategic relationships strong: keep the win-win alive, maintain real engagement beyond operational updates, accept that some partnerships should end when alignment disappears, agree and update the rules of the game, and bring in mediation early when tension builds. Strategic partnerships are powerful engines of growth. They are also one of the most common sources of avoidable business emergencies. The health check starts with an honest conversation.
Episode Breakdown:
00:00 Strategic Partnerships as the Hidden Cause of Business Emergencies
03:40 Three Strategic Partnership Failure Patterns
15:00 Five Fundamentals of Healthy Strategic Partnerships
18:45 The Gin and Tonic Test and Senior-Level Engagement
23:30 Mediation Before Litigation and When to Exit Respectfully
Connect with Maartje van Krieken:
Connect with Maartje on LinkedIn
Visit The Chaos Games Consulting website
Visit The Business Emergency Room website
Subscribe to The Business Emergency Room on YouTube
Subscribe to Maartje’s Substack
Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.
Podcast production and show notes provided by HiveCast.fm
