175: Decode Law Firm Ai - Discover New Artificial Intelligence Tools for Operations and Marketing with Jay Berkowitz

A quiet shift is happening at the top of Google, and law firms that adapt now will win more cases with less chaos. In this webinar, I break Decode Law Firm Ai in four practical parts: driving more traffic with AI SEO or AEO Answer Engine Optimization, improving intake and conversion with tools that can coach your team (and even answer calls), upgrading case management with AI-powered legal ops platforms, and building five-star operations that earn more reviews and referrals. I also share the CRIT prompt framework for getting better outputs from ChatGPT, plus a handful of AI toolsI recommend to speed up content, meetings, and workflows without losing quality.

Key Topics

00:00:22 – Learn the 4-part AI playbook for law firm marketing and operations so you can focus on what moves cases and revenue.

00:10:35 – See how Google AI Overviews change the “top of page” game and what it takes to show up inside those answers.

00:16:18 – Discover why “answer engine optimization” starts with question-based content and how video + blog pairing helps you rank and convert.

00:20:33 – Understand where AI engines pull authority from (like Reddit and YouTube) and how to earn visibility without sounding salesy.

00:32:15 – Use the CRIT prompt framework to get sharper, more useful outputs from ChatGPT when you’re writing, planning, or training.

00:39:00 – See what an AI intake coach can spot in calls, and learn the kind of coaching that boosts conversion without hiring more staff.

00:42:13 – Compare AI that answers calls and “missed-lead recovery” texting so fewer good cases slip through the cracks.

00:44:27 – Get a tour of the AI legal ops landscape, including tools for demand letters, chronologies, litigation support, and research.

00:47:30 – Learn how client status platforms reduce “my lawyer won’t call me back” pressure while helping you earn more five-star reviews.

01:01:43 – Hear real-world guardrails for using AI safely, including how to avoid generic content, privacy mistakes, and hallucinated case law.

Resources Mentioned

Download your copy of the The Ten Hottest Trends for Law Firms Handbook - https://www.tengoldenrules.com/hottrends/

AI visibility, search, and authority

1. Google AI Overviews (Google Search) – https://www.google.com
2. Google Search Central (SEO guidance) – https://developers.google.com/search
3. Schema.org (schema markup standard) – https://schema.org
4. Wikipedia – https://www.wikipedia.org
5. Reddit – https://www.reddit.com
6. Quora – https://www.quora.com
7. LinkedIn – https://www.linkedin.com

Intake and call tracking

1. CallRail – https://www.callrail.com
2. WhatConverts – https://www.whatconverts.com
3. Google Local Services Ads (LSAs) – https://ads.google.com/local-services-ads/
4. Smith.ai – https://smith.ai

Client communication and case status portals

1. Case Status – https://www.casestatus.com
2. Hona – https://www.hona.com

Legal ops and case management AI

1. Filevine - https://www.filevine.com
2. Thomson Reuters – https://www.thomsonreuters.com
3. Westlaw – https://legal.thomsonreuters.com/en/products/westlaw

Content, meetings, and productivity tools

1. HeyGen – https://www.heygen.com
2. Fathom – https://www.fathom.ai
3. OpusClip – https://www.opus.pro
4. depositions.com – https://www.depositions.com
5. Grammarly – https://www.grammarly.com
6. PimEyes – https://pimeyes.com

PR and media opportunities

1. Help A Reporter Out (HARO) – https://www.helpareporter.com
2. Source of Sources – https://sourceofsources.com

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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