What If AI Actually Made You More Human?

AI can do what I do. So what is my value? But in

this instance, what I'm saying is that let ai do a lot of the

heavy lifting so that you can bring your real value. So you're

not giving away your value to AI. You're just allowing it to

allow you to be more valuable.

This is the entrepreneur school podcast where we believe you can

run a thriving business and still make your family a

priority. This show is all about supporting you, the emerging or

early stage Entrepreneur on your journey from solopreneur to CEO

while wearing all of the other hats in your life. My name is

Kelly Sinclair, and I'm a brand and marketing strategist who

started a business with two kids under three. I'm a corporate PR

girl turned entrepreneur after I learned the hard way that life

is too short to waste doing things that burn you out on this

show, you'll hear inspiring stories from other business

owners on their journey and learn strategies to help you

grow a profitable business while making it all fit into the life

that you want. Welcome to entrepreneur School.

Welcome back to entrepreneur school, my friend, today, I want

to talk about something a little bit deeper than just how to save

time with AI. Because, yeah, we know you can save time with AI.

It can help you cut down repetitive tasks, streamline

your processes, make your content creation a whole lot

easier. But I want to challenge you to take it one step further.

Because here's what I know about entrepreneurs, we want two

things, right, more revenue and more time. And when we started

thinking about AI not just as a task tool but as a value

multiplier, it becomes the path to both. So this is the belief

shift that I want to offer you today, and that's AI isn't just

about working faster, it's about delivering better. Because when

we use it well, it doesn't just help us get things done, it

frees us up to do the work that actually moves the needle, and

that makes a bigger impact with our clients. So to think of it

more strategically, to elevate the client experience and to

bring more intention and depth to our offers, this is showing

up more consistently without the burnout. AI can help us think

more strategically, elevate our client experiences and bring

more intention and depth into our offers. And when you do

that, you're not just saving time, you're creating more

value, which leads to, you guessed it, more revenue. So I

want to share a story. That's what we do here. So this summer,

I was running a project or a program called visible AF, and

one of the things that I wanted to deliver to my clients was,

right off the bat, a customized visibility strategy. So that

means I will go through and determine for you exactly where

you should be showing up, what your best opportunities are for

messaging, who your ideal clients might be, and the ways

that actually align with your style and your energy level and

the way that you like to show up your values. So we're not just

doing, you know, a cookie cutter plan that says you should post

on social media 87 times a week, and then you should go over here

and do this, and you should do these other things. No, it's

100% customized to you. And this is built on what I have been

professionally trained to do as a communications professional,

and something that we used to do all the time in the agency that

I worked at, which is build a communication strategy, right?

So I call it a visibility strategy. We called it a

communication strategy. And when I worked at that PR firm, we

would Bill hourly so we knew how many hours everything took all

the time, and generally speaking, a communications plan

would take 20 hours.

So imagine, literally, right now, I'm like, imagine doing

anything for 20 hours. I can't even anymore. 20 hours to build

this plan, and then we would take it to the client and be

like, here's your plan. What do you think? And when I launched

the visible AF program in the summer, I was like, I want to

give a plan before I even have an initial call with my clients.

So I did a couple of things. One, I built an interactive G.

PT to onboard them so that I would get really good responses

to all the questions and the information that I needed in

order to draft a first version of that plan, I also used AI to

help me build it out, along with a template that I created and

trained it on my sort of proprietary thinking and the way

that I approach visibility and the pieces that need to be in

there. So I have two different layers of AI support to help me

create this initial visibility plan, and I was able to create

that and provide it back to my clients in two hours or less. So

that just saved me 18 hours of time. And the question then

becomes like, Oh, so now you're not as valuable, right? Because

you're doing something fast.

And this is where I want to challenge that idea, because I

was able to not only provide the client with a really great big

win very early in our working relationship, and that allowed

me to be able to have a much more detailed, nuanced

conversation that only my brain can have. So this is where the

human piece becomes even more important, right? And now I'm

able to elevate the level of service and support that I'm

providing, because I'm a not burnt out from having spent 20

hours on the plan to begin with. And b i now have, I just have

the capacity, and I have time left to to serve them at a

higher level. So I think this is what is really interesting, is

that we kind of think about AI as like, it's shortcuts, it's

hacks, content hacks, but it actually gives us space by

saving us time in certain places, to allow us to go

deeper. Be more strategic, provide more value as an offer,

and that helps you to increase your revenue, and because you

have more time, and you're actually providing something

that's more than a cookie cutter solution to people, because we

used to believe that you had to go one to many and kind of like

reduce your individual touch points in order to make more

money in business. And I don't believe that that's true anymore

if we're leveraging these AI tools properly. So I've been in

some rooms with other like specialist experts before,

people who do things like copywriting and have a really

particular expertise that is certainly something that we

don't want to be giving away to AI, right? We don't want to be

saying AI can do what I do. So what is my value, right? But in

this instance, what I'm saying is that let ai do a lot of the

heavy lifting so that you can bring your real value, which is

the ability to think through complex problems, to provide

nuanced understanding and detail, and things that like

robots just really can't do, right? So you're not giving away

your value to AI. You're just allowing it to allow you to be

more valuable, and that is the shift that I wanted to discuss

with you today, so that you can see the opportunities. And maybe

if there was a little bit of fear there around using AI and

creating the perception that you are replaceable. It's not that

it's the combo effect. It's a combo of you and your AI tools

that support you to be able to provide more value to your

clients. So this gives you more white space, better client

results the I don't know, I was particularly impressed with what

I was able to create, as far as a first draft visibility plan.

And when I create these visibility plans, they would

typically be like the reasons for why you should do certain

things and how you might do those but now, because I have AI

tools, I can list off all kinds of examples, I can start

building templates and samples and frameworks and tools that go

along with the plan that I'm building.

So I'm loving AI for how it can help me to enhance my offering

to my clients, and that is to now that I'm building out AI

tools as well, so that you don't just get this strategy, but you

get the tools that help you to implement the strategy. So. If

that's saying that you you know, say we choose podcasting as a

good avenue for your visibility, then you get to have access to

tools that help you pitch podcasts, find podcasts, come up

with podcast topics that are relevant to your audience, and

all of those types of things that you need to actually be

able to do the things that the ideas that we had together

created.

So I want you to think about this for your own business. And

come on over to Instagram if you want to talk this out. I'm at

ksco_kelly, and the question is, what is one area of your

business, where you'd love to deliver more value, but time

always gets in the way. Another way to think of that is like if

you ever are doing client work and you just feel burnt out by

the time you actually get the final result done, what

opportunities might there be for AI to support you in that so

that you have more capacity left when it comes to delivering it

to your client. So a couple of questions for you to think about

today, and I hope that you see the opportunities that you have

to have even more value when you lean on AI strategically. I'll

talk to you again next week.