Understanding Your Ideal Client Using AI with Lisa Brewer

Hello and welcome back to the show.

2

00:00:03,818 --> 00:00:06,240

This is the Collaborators Unite podcast.

3

00:00:06,240 --> 00:00:11,474

Chuck Anderson here, your host, and this is the show where we serve what we call big

impact experts.

4

00:00:11,474 --> 00:00:23,204

And that's you, if you are a coach, a consultant, a transformational leader, a B2B service

provider who not only wants to make money in their business, but is looking to make a big

5

00:00:23,204 --> 00:00:28,898

positive impact in the lives of others, in their communities, and maybe even the world.

6

00:00:29,479 --> 00:00:31,380

And so that's what makes us

7

00:00:31,492 --> 00:00:40,399

a unique community is that we are uh looking to earn money while making people's lives

better.

8

00:00:40,460 --> 00:00:45,024

And today's guest is someone who definitely aligns with that.

9

00:00:45,024 --> 00:00:57,074

And today we're gonna be talking about how to use AI, whether you're just starting out

with AI or you're figuring out how to use it in your business and wherever your journey

10

00:00:57,074 --> 00:00:57,374

is.

11

00:00:57,374 --> 00:00:59,976

So Lisa Brewer is with me here.

12

00:00:59,976 --> 00:01:15,323

with me here today and we've known each other for a while and as our businesses have uh

grown sort of side by side and various pivots and stuff and the AI thing is all very new

13

00:01:15,323 --> 00:01:19,028

to a lot of people, but Lisa, great to have you on the show.

14

00:01:19,028 --> 00:01:21,091

I'm excited to be here, Chuck.

15

00:01:21,091 --> 00:01:23,224

This is just kind of amazing.

16

00:01:23,224 --> 00:01:26,608

When we met, AI wasn't really a thing.

17

00:01:26,608 --> 00:01:28,791

Like, it really wasn't a thing thing.

18

00:01:28,791 --> 00:01:32,165

And so, you know, we came up through the grind, as they like to say.

19

00:01:32,165 --> 00:01:38,182

So this is going to be very, very fun and I'm sure very, very informative for everyone.

20

00:01:38,741 --> 00:01:50,981

Yeah, and as a fellow transformational leader, I really am interested to hear how you've

embraced AI, what it has been done doing for you, and maybe even a little bit about the

21

00:01:50,981 --> 00:02:01,081

journey of bringing it into your business, because ultimately, AI is a tool that helps us

to transform more people's lives.

22

00:02:01,081 --> 00:02:04,201

And that's kind of the work we do.

23

00:02:04,401 --> 00:02:05,798

So let's start with.

24

00:02:05,798 --> 00:02:13,764

you know, tell everybody a little bit more about you, that, and, and, you know, what led

us to this place, and then we'll dive into the conversation.

25

00:02:14,944 --> 00:02:23,256

So I've been in this kind of coaching space, if you will, or transformational leaders

space almost 10 years next year to be 10 years.

26

00:02:23,256 --> 00:02:24,157

I can't believe it.

27

00:02:24,157 --> 00:02:26,077

I started out as a spiritual life coach.

28

00:02:26,077 --> 00:02:28,858

I'm also an ordained non denomination of Christian ministers.

29

00:02:28,858 --> 00:02:29,738

Some people don't know that.

30

00:02:29,738 --> 00:02:33,249

um And I spent a lot of years in corporate America.

31

00:02:33,249 --> 00:02:35,820

So that feels like it might be a little like.

32

00:02:35,820 --> 00:02:37,660

But it really it kind of worked out.

33

00:02:37,660 --> 00:02:40,651

So I'm sales and marketing and things like that.

34

00:02:40,651 --> 00:02:43,350

And as a leader in corporate America.

35

00:02:43,350 --> 00:02:54,315

I say all of that so that you guys can understand that I have this deep spiritual, deep

transformational, deep love of people and wanting to see people thrive and not just

36

00:02:54,315 --> 00:02:57,966

survive coupled with a business mindset.

37

00:02:57,966 --> 00:03:07,500

You you don't rise through the ranks in corporate America as a sales and marketing leader

without really embracing that sales is service.

38

00:03:07,500 --> 00:03:10,761

So we're going to touch on that a little bit throughout the time.

39

00:03:10,761 --> 00:03:12,366

But anyway, I

40

00:03:12,366 --> 00:03:20,266

kind of entered into the fray back in about 2016 as a spiritual life coach and became a

Reiki master and all these other great things.

41

00:03:20,405 --> 00:03:31,146

And when the pandemic hit in 2020, I was starting to get people asking me, because it was

quite successful while I had a full-time job, how do I do this?

42

00:03:31,146 --> 00:03:33,866

How do I help other people like you've helped me?

43

00:03:33,866 --> 00:03:38,466

Like, can you show me how to start a transformational business?

44

00:03:38,466 --> 00:03:40,590

And I thought, well, I guess, I mean, I...

45

00:03:40,590 --> 00:03:42,570

Okay, we'll just give it a go.

46

00:03:42,570 --> 00:03:45,890

So we did that in November of 2020.

47

00:03:45,890 --> 00:03:51,170

So at the time of this recording, it's almost the five-year anniversary of when we

launched.

48

00:03:51,170 --> 00:03:54,030

And now here we are five years later.

49

00:03:54,210 --> 00:03:58,790

We've coached over 1,500 people, leaders in various methods.

50

00:03:58,790 --> 00:04:01,670

Some have worked with me very closely in mentorship.

51

00:04:01,670 --> 00:04:08,820

Some just kind of come to the workshops and things, but we've coached 1,500 people over

five years.

52

00:04:08,820 --> 00:04:10,831

and allowed them to do something.

53

00:04:10,831 --> 00:04:20,877

love to say one of my mantras is they give permission to their purpose to provide for

their person and also prosper.

54

00:04:20,877 --> 00:04:23,518

So this is what we help people do.

55

00:04:23,518 --> 00:04:26,775

And now I was not an early adopter of AI.

56

00:04:26,775 --> 00:04:28,281

I didn't want a thing to do with it.

57

00:04:28,281 --> 00:04:38,826

But now over the last year, we really worked to integrate AI in an integral, ethical and

authentic way to elevate.

58

00:04:38,826 --> 00:04:42,194

our reach and our efficacy even more so.

59

00:04:42,194 --> 00:04:43,750

That's in a nutshell.

60

00:04:43,750 --> 00:04:45,611

Yeah, I love all of that.

61

00:04:45,611 --> 00:04:46,762

Thank you.

62

00:04:47,000 --> 00:04:57,651

you know, something that just resonated with me and it reminds me of a lot of

conversations I've had with other, not just transformational leaders, but also spiritual

63

00:04:57,651 --> 00:04:59,231

leaders as well.

64

00:04:59,332 --> 00:05:04,456

And you mentioned, you know, integrity and, you know, words like that.

65

00:05:04,456 --> 00:05:10,360

And, you know, what I heard a lot from especially

66

00:05:10,428 --> 00:05:19,747

transformational leaders on the more spiritual side is, you know, does this align with my

values and is it destroying the planet and all these kinds of things.

67

00:05:19,747 --> 00:05:26,103

So did you have to overcome anything like that or are you hearing anything like that from

the people you're working with?

68

00:05:26,228 --> 00:05:27,228

Oh, absolutely.

69

00:05:27,228 --> 00:05:31,543

Listen, when this first, when this chat, especially chat GBT, right?

70

00:05:31,543 --> 00:05:35,226

When it first really hit and there was Claude and all these others before.

71

00:05:35,226 --> 00:05:49,368

But when chat really first hit the marketplace and in the world, we had a lot of people

that were saying, OK, we're going to create these transformational programs and everything

72

00:05:49,368 --> 00:05:51,860

in like two seconds.

73

00:05:51,860 --> 00:05:55,020

And I'm being hyperbolic, but you guys understand I'm saying.

74

00:05:55,020 --> 00:06:02,674

And what I found from it was they weren't transformational programs that were of the

individual.

75

00:06:02,674 --> 00:06:16,712

We all have life, work, other experience, and we bring all of that to the table to help

someone else overcome something or learn something or evolve in some way that we were

76

00:06:16,712 --> 00:06:18,763

before we got here.

77

00:06:18,763 --> 00:06:22,265

That's the essence of a transformational coaching leader, right?

78

00:06:22,265 --> 00:06:23,534

I help somebody.

79

00:06:23,534 --> 00:06:32,134

get to the place that I'm at, I'm still growing and evolving, but I was here, I'm coaching

me from a year, two years, five years, whatever.

80

00:06:32,274 --> 00:06:38,294

And what I found is they were transformations that were GPT transformations, they weren't

individual transformations.

81

00:06:38,294 --> 00:06:42,654

And I was a big person saying, don't feed the consciousness, right?

82

00:06:42,654 --> 00:06:50,738

Kind of like, don't feed the bears, like don't feed it all this stuff because we're gonna

get Terminator or whatever.

83

00:06:50,738 --> 00:06:58,112

or you're gonna get the matrix and I'm still not so, know, listen, I'm a good, I got my

tin foil hat underneath my desk, okay?

84

00:06:58,112 --> 00:07:03,886

So I'm still kind of of that ilk, but it's not going anywhere.

85

00:07:04,146 --> 00:07:07,278

So I had to make a determination of how do I use this?

86

00:07:07,278 --> 00:07:17,726

Because if you're not using it in some way to automate some of the things that you're

doing or help you in...

87

00:07:17,726 --> 00:07:22,329

in creating content or things of that nature, you're gonna get left behind.

88

00:07:22,329 --> 00:07:24,370

That's just the reality of it.

89

00:07:24,370 --> 00:07:37,247

And someone else is going to be able to reach your client, that person that was really

meant for you, but they're gonna reach them quicker before you do because you're not using

90

00:07:37,247 --> 00:07:41,200

the tools that we have in order to get to them.

91

00:07:41,200 --> 00:07:43,581

And I don't think that's what we want.

92

00:07:43,581 --> 00:07:45,196

absolutely, we still.

93

00:07:45,196 --> 00:07:46,477

We still fight over it.

94

00:07:46,477 --> 00:07:58,816

I'm going to tell you, I'm still like, I'm always looking for to make sure that we do this

in the right way and that we don't go astray and we don't do something that's unethical um

95

00:07:58,816 --> 00:08:01,518

or is lacking in integrity in any way.

96

00:08:02,644 --> 00:08:13,744

I love what you said about really just taking advantage of the opportunity because it

reminds, I was thinking about just the other day where, you know, back in 2003 when online

97

00:08:13,744 --> 00:08:16,884

courses were just starting to be a thing.

98

00:08:16,884 --> 00:08:19,764

And I remember thinking, wow, this is amazing.

99

00:08:19,764 --> 00:08:21,964

This is going to be the future.

100

00:08:22,004 --> 00:08:26,884

And it kind of was, and I didn't do enough of it.

101

00:08:26,884 --> 00:08:30,824

I've met peers in hindsight where they were

102

00:08:30,824 --> 00:08:36,088

they were building a course a month and, you know, really building these huge communities.

103

00:08:36,088 --> 00:08:39,551

And here I was kind of just, you know, yeah, this is kind of cool.

104

00:08:39,551 --> 00:08:52,482

uh And so hindsight, not jumping on that uh AI, we're, we realize we're in another

pivotal, pivotal time in, this journey.

105

00:08:52,482 --> 00:09:00,508

So, you know, now is the time to embrace it, but, know, and one of the things I look at it

in terms of making a big impact,

106

00:09:00,584 --> 00:09:04,545

is it's a huge magnifier.

107

00:09:04,545 --> 00:09:18,419

So if we're uh out there making a difference, if you already have a message that changes

people's lives, what if that enables you to 10x the reach that you have or 100x the reach

108

00:09:18,419 --> 00:09:29,098

that you have because of our goal is truly big impact, then why would we not use the giant

megaphone that AI

109

00:09:29,337 --> 00:09:31,656

is if we're using it that way.

110

00:09:31,656 --> 00:09:37,651

A lot of people use it to write an email or whatever, but there's so much more that you

can do with it.

111

00:09:37,651 --> 00:09:38,826

So yeah.

112

00:09:38,826 --> 00:09:50,233

Yeah, I mean, right now, most people still, which is kind of shocking to me, most people

still use it as kind of a glorified Google.

113

00:09:50,994 --> 00:09:54,096

And I use it that way a lot.

114

00:09:54,096 --> 00:09:56,048

And honestly, let me tell you something too, though.

115

00:09:56,048 --> 00:09:57,599

I still use it that way in a way.

116

00:09:57,599 --> 00:10:05,644

Like if I'm trying to figure out a recipe for chicken, potatoes and onions that maybe I

haven't made before, I will say, can you make something up for me?

117

00:10:05,644 --> 00:10:07,305

And I've got this in the cabinet, right?

118

00:10:07,305 --> 00:10:08,766

That's the fun stuff.

119

00:10:08,824 --> 00:10:21,162

But really now what I've been able to do through a system I've taken actually a year to

develop, which is called the AI Coach Build system, is taken it and said, all right, what

120

00:10:21,162 --> 00:10:27,566

are the main issues, any transformational leader and those that support us, okay?

121

00:10:27,566 --> 00:10:30,267

What do we face when we're trying to get our message out?

122

00:10:30,267 --> 00:10:34,210

Or how do we determine who our true ideal client is?

123

00:10:34,210 --> 00:10:34,828

And...

124

00:10:34,828 --> 00:10:39,180

what that avatar looks like and all of these things and how do even know what that is?

125

00:10:39,180 --> 00:10:43,041

And so I've gone through and started asking the questions, right?

126

00:10:43,041 --> 00:10:44,862

And creating the prompts.

127

00:10:44,862 --> 00:10:58,258

When you begin to do that and really learn prompt engineering and begin to learn how to

interact with AI in a way where you're going to elicit the information that you want, you

128

00:10:58,258 --> 00:11:04,278

begin to recognize, okay, wait, my ideal client, I thought it was this group.

129

00:11:04,278 --> 00:11:07,079

and that might've been actually a little bit too large.

130

00:11:07,079 --> 00:11:11,460

So let me go down to this group and it helps you hone in on that.

131

00:11:11,460 --> 00:11:16,101

And how does my ideal client actually now want to consume the information?

132

00:11:16,101 --> 00:11:29,315

Because the Gen Zers, if that's part of your target market, they don't consume information

the same way that the millennials do, that those of us who are Gen Xers do, and definitely

133

00:11:29,315 --> 00:11:30,505

not the boomers.

134

00:11:30,505 --> 00:11:33,140

So how does this group?

135

00:11:33,140 --> 00:11:38,953

male, female, age range, um socioeconomic status, career, whatever.

136

00:11:38,953 --> 00:11:53,509

We can get granular and we can get really good and clear about our message and the pain

points that they are experiencing rather than trying to figure it out over months and

137

00:11:53,509 --> 00:11:55,380

months and months months of testing.

138

00:11:55,380 --> 00:12:00,192

We can get really good at figuring it out, launching it, and then seeing how it works.

139

00:12:00,236 --> 00:12:07,481

so that we can actually reach people with our message and not just throw spaghetti against

the wall and see what sticks.

140

00:12:08,050 --> 00:12:16,866

Yeah, I love how granular and deep you can go in just minutes with AI.

141

00:12:16,866 --> 00:12:23,070

It's like when you're it really good questions, you get really good answers, right?

142

00:12:23,070 --> 00:12:32,286

So the prompt isn't, build me a coaching business, because that's gonna be very random,

but you gotta feed it the parameters, right?

143

00:12:32,286 --> 00:12:35,489

And it's like, I like the depth of your question.

144

00:12:35,489 --> 00:12:38,002

And it's like, what are the challenges?

145

00:12:38,002 --> 00:12:45,634

that we face and even the people who I love that you included and the people who support

us, right?

146

00:12:45,634 --> 00:12:55,296

And it's like, it widens the scope, but now it gives us within minutes this deep dive and

this really rapid understanding.

147

00:12:55,377 --> 00:12:59,978

Cause really I've always looked at succeeding in the coaching business is about it.

148

00:12:59,978 --> 00:13:04,399

We do have to, you know, we're people who have to understand, right?

149

00:13:04,399 --> 00:13:07,974

Ask good questions of our clients.

150

00:13:07,974 --> 00:13:11,773

so that we can draw out the best in them.

151

00:13:11,784 --> 00:13:13,921

And AI is no different, right?

152

00:13:13,921 --> 00:13:16,494

You actually have to ask it really good questions.

153

00:13:16,494 --> 00:13:29,214

Yeah, well, I have a slight background in programming and years ago and we used to always

say garbage in garbage out and I don't mean any offense to anybody, but that's the truth.

154

00:13:29,214 --> 00:13:38,114

If I put garbage into a program of an analytical program, I'm gonna get garbage out.

155

00:13:38,114 --> 00:13:44,194

So if you put general stuff, general questions in, you're gonna get general questions out.

156

00:13:44,194 --> 00:13:46,370

You start there, sure.

157

00:13:46,370 --> 00:13:51,892

But then you really drill it down, drill down, drill down.

158

00:13:52,013 --> 00:14:01,657

And then we don't drill down so far that we have just this microscopic, minuscule group of

people that those are, we don't want it ultra uber niche.

159

00:14:01,657 --> 00:14:03,538

So we need to bring it back out again.

160

00:14:03,538 --> 00:14:13,898

But again, I can do in the matter of minutes or hours, because yes, in minutes we can find

out some information, but to get something really good.

161

00:14:13,898 --> 00:14:25,988

I can do research and things like that in a matter of hours that would take me weeks,

maybe even months to really gather all of that information before.

162

00:14:25,988 --> 00:14:38,499

And that allows you as a transformational leader, I want us to really understand this too,

if we apply this in the right way to what the resources we're providing our clients, that

163

00:14:38,499 --> 00:14:43,120

allows you as the transformational coach leader to

164

00:14:43,562 --> 00:14:45,463

actually do the coaching.

165

00:14:45,584 --> 00:14:47,675

I'm a business strategist and coach.

166

00:14:47,675 --> 00:15:04,718

So the fact that I can guide people through a series of questions, prompts, and get to an

answer and then get to uh at least a draft of a lead magnet or a draft of an offer, a

167

00:15:04,718 --> 00:15:08,420

draft of a program, I then get to do what I really love to do.

168

00:15:08,420 --> 00:15:10,776

And what one of my superpowers is,

169

00:15:10,776 --> 00:15:15,428

And I get to strategize with you and we get to then have the human connection.

170

00:15:15,550 --> 00:15:17,491

So that's another key point.

171

00:15:17,491 --> 00:15:31,082

If you use AI in the right way to get all of the admin stuff out and write the manual

workout, then you get to create a deep human connection with your clients, with your

172

00:15:31,082 --> 00:15:35,405

audience you would not have been able to do otherwise.

173

00:15:35,405 --> 00:15:37,186

That's the beauty of this.

174

00:15:37,799 --> 00:15:38,830

Amazing.

175

00:15:38,830 --> 00:15:44,145

So let's talk a little bit about the people that you're serving and what you're hearing

from them.

176

00:15:44,145 --> 00:15:46,316

So where are they at in their journey?

177

00:15:46,316 --> 00:15:53,493

Are they just starting out or are they been at this a while and not sort of making the

coaching business work for them?

178

00:15:53,493 --> 00:15:57,066

And I know I've met all sorts of people in various parts of their journey.

179

00:15:57,066 --> 00:16:04,442

uh Who's coming into your world and what are you hearing from them in terms of the

challenges that you're able to help them with?

180

00:16:06,198 --> 00:16:20,067

Right now, I'm getting, I would say, a lot of professionals, paraprofessionals, who are

starting out or who've tried it before, they've dabbled, and they're not really fulfilled

181

00:16:20,067 --> 00:16:22,929

in their current career.

182

00:16:22,949 --> 00:16:35,960

And when I say professionals or paraprofessionals, I mean even psychiatry, psychologists,

dentists, medical doctors, social workers, lawyers, sales professionals.

183

00:16:35,960 --> 00:16:39,532

They're not necessarily fully fulfilled in what they're doing right now.

184

00:16:39,532 --> 00:16:46,694

And they want to do it differently where it's much more like holistic and they feel much

more human centered.

185

00:16:47,275 --> 00:16:50,476

And maybe even a little less regulatory in a way.

186

00:16:50,476 --> 00:16:56,570

Like regulation is good, but sometimes we just kind of want to just be with the human,

right?

187

00:16:56,570 --> 00:17:05,362

So I'm getting a lot of those folks that want to create a business that then will take

them

188

00:17:05,418 --> 00:17:10,740

away from having to do a nine to five or a nine to nine grind, right?

189

00:17:10,740 --> 00:17:14,562

And they can just kind of get their time back and live.

190

00:17:14,562 --> 00:17:22,725

And then I'm getting the folks that have been at this for a couple of years, but now it's

time to refresh and now it's time to renew.

191

00:17:22,725 --> 00:17:31,909

And I don't understand this whole, I don't get this AI thing, but I don't really want to

take two years to do it.

192

00:17:31,909 --> 00:17:33,900

And you know, we can do it.

193

00:17:33,900 --> 00:17:38,092

you know, at least at first within about the first 12 weeks and then really work more.

194

00:17:38,133 --> 00:17:47,609

I'm creating another YouTube channel and the moniker is going to be the Gen X AI coach

because all my fellow Gen Xers are just like, my God, I can't believe and even the

195

00:17:47,609 --> 00:17:48,130

millennials.

196

00:17:48,130 --> 00:17:49,960

It's kind of funny because I'm millennial children.

197

00:17:49,960 --> 00:17:53,844

They're like, you understand way more than about this than I do.

198

00:17:53,844 --> 00:17:54,564

And I love it.

199

00:17:54,564 --> 00:18:03,250

um So I get those folks too that want to take what they have and they know they need to

integrate AI somehow.

200

00:18:03,646 --> 00:18:05,848

and elevate and evolve.

201

00:18:05,848 --> 00:18:08,600

So I would say it's about 50-50 right now.

202

00:18:08,600 --> 00:18:11,873

And I'm really excited because before it was a lot of just new folks.

203

00:18:11,873 --> 00:18:20,500

So now I'm really excited to be able to take people that have been in this and you know,

you've got it down, you know kind of what you want to do, but now what's the next step.

204

00:18:20,500 --> 00:18:22,073

So we're really enjoying both.

205

00:18:22,073 --> 00:18:23,592

It's a lot of fun.

206

00:18:25,269 --> 00:18:26,291

I love that.

207

00:18:26,291 --> 00:18:29,667

What are uh some of the questions that you're hearing from them?

208

00:18:29,667 --> 00:18:33,895

Like what are some of their challenges that they're going, Lisa, can you help me with

this?

209

00:18:33,895 --> 00:18:35,698

Because I don't know what to do.

210

00:18:35,802 --> 00:18:36,312

my gosh.

211

00:18:36,312 --> 00:18:45,600

um The biggest thing is because everyone knows we have to do a lot of content creation and

trying to be like this kind of omnipresent or have an omnipresence.

212

00:18:45,600 --> 00:18:48,703

How can I use AI to make sure it still sounds like me?

213

00:18:48,703 --> 00:18:50,925

How can I make sure I still sound human?

214

00:18:50,925 --> 00:18:55,509

How can I create graphics that look good and they don't really look AI?

215

00:18:55,509 --> 00:18:58,351

How can I determine what my people really want to hear?

216

00:18:58,351 --> 00:19:01,814

Like there, that's the kind of stuff they really want to understand is.

217

00:19:01,816 --> 00:19:13,933

How do I take this wonderful tool and then use it in a way that I don't lose myself and

that I don't sound like the machine?

218

00:19:13,933 --> 00:19:18,325

um And what all can it really do for me?

219

00:19:18,325 --> 00:19:21,147

So we really, the first thing is how do I use it?

220

00:19:21,147 --> 00:19:22,518

I'm scared of it.

221

00:19:23,178 --> 00:19:29,920

And okay, I know that it can do all these great things, but how do I make it still be me

and not?

222

00:19:29,920 --> 00:19:35,034

sound like, you know, I just typed it out or, you know, I had one of my kids do it for me.

223

00:19:35,034 --> 00:19:36,856

That's probably the biggest thing.

224

00:19:36,856 --> 00:19:46,583

And then I would say quickly following up from that is kind of, believe it or not, the old

fashioned, how do I make a decent video?

225

00:19:46,644 --> 00:19:59,334

How do I, you know, like it's very interesting that even though we've been around doing

this for a while, some, some of us have not, but it's now we're still back to

226

00:19:59,426 --> 00:20:01,247

Well, how do I make a good video?

227

00:20:01,247 --> 00:20:03,489

How do I make engaging content?

228

00:20:03,489 --> 00:20:10,552

How do I determine what I need to say in my client's language?

229

00:20:10,613 --> 00:20:13,865

So it's kind of a two-pronged thing with that.

230

00:20:13,865 --> 00:20:16,476

How do I use it and not lose myself?

231

00:20:16,476 --> 00:20:23,701

And how do I do the regular schmuggler stuff of like pick a microphone and a camera and

what do I do?

232

00:20:23,701 --> 00:20:26,592

You know, so that's kind of, that's what we're hearing.

233

00:20:27,017 --> 00:20:34,440

I love that because we were hearing that 20 years ago from people in this industry, right?

234

00:20:34,440 --> 00:20:37,081

And that was before the tools that we have now.

235

00:20:37,081 --> 00:20:38,922

We were doing it a harder way.

236

00:20:38,922 --> 00:20:45,725

I remember doing my very first video using a handheld camera that recorded on tape.

237

00:20:46,825 --> 00:20:48,396

And my lighting was terrible.

238

00:20:48,396 --> 00:20:52,878

And people said, yeah, I like what you're saying, but you looked like you were in prison.

239

00:20:52,878 --> 00:20:54,321

Oh no!

240

00:20:56,754 --> 00:20:58,525

It was just a blank white wall.

241

00:20:58,525 --> 00:21:00,826

was kind of the lighting sucked.

242

00:21:00,826 --> 00:21:05,378

know, the, know, so it was kind of gray looking.

243

00:21:05,378 --> 00:21:10,189

so uh it and it still made us a lot of money.

244

00:21:10,190 --> 00:21:10,460

Right.

245

00:21:10,460 --> 00:21:11,720

Like it did really, really well.

246

00:21:11,720 --> 00:21:13,771

It did not have to be perfect.

247

00:21:13,771 --> 00:21:25,175

One of the things I learned is to drop the perfection uh aspect of it and just be real uh

and and just, you know, do the best you can.

248

00:21:25,444 --> 00:21:26,300

And

249

00:21:26,300 --> 00:21:29,826

So what, you know, and that was a mistake I was making.

250

00:21:29,826 --> 00:21:40,264

have you noticed any other mistakes that, you know, people in our space make as that just

make it harder for themselves than it needs to be?

251

00:21:40,328 --> 00:21:41,860

That perfection is a big one.

252

00:21:41,860 --> 00:21:48,320

um I think we stay in the learning phase too long and we don't move to the launching

phase.

253

00:21:49,918 --> 00:21:57,074

It is great to get certifications and I'm a lifetime learner, right?

254

00:21:57,074 --> 00:21:58,965

Like I'm a lifetime learner.

255

00:21:58,965 --> 00:22:04,820

I'm either reading something or I'm all over YouTube or I'm on Udemy or I'm on Skillshare.

256

00:22:04,820 --> 00:22:06,972

Like I'm always learning, right?

257

00:22:06,972 --> 00:22:08,903

I have to, that's my business, right?

258

00:22:08,903 --> 00:22:10,354

But I love to learn.

259

00:22:10,695 --> 00:22:18,081

But I don't learn so much and stay in learning mode so long that I never get to launch.

260

00:22:18,081 --> 00:22:19,790

Because the best...

261

00:22:19,790 --> 00:22:23,613

teacher is experience.

262

00:22:24,854 --> 00:22:44,220

you right now, think we all have to realize that whoever's listening to me, you have

enough knowledge, experience and wisdom right now to help someone get to overcome, get

263

00:22:44,220 --> 00:22:48,832

through, learn something, whatever it is, evolve, transform.

264

00:22:48,832 --> 00:22:50,863

You right now possess it.

265

00:22:51,004 --> 00:22:53,545

I don't need to teach you anything else.

266

00:22:54,046 --> 00:22:59,290

So the key now is to get past the imposter syndrome and actually launch.

267

00:22:59,451 --> 00:23:04,235

Because I can sit here and tell you, people ask me all the time, well, what type of

coaching business should I do?

268

00:23:04,235 --> 00:23:07,447

Do you think it's better to do one-on-one or group or a hybrid?

269

00:23:07,447 --> 00:23:09,199

Or what if I don't want to show my face?

270

00:23:09,199 --> 00:23:14,102

what if I, listen, you're not going to know any of that, what you truly like to do until

you do something.

271

00:23:14,323 --> 00:23:16,005

So my thing is just do something.

272

00:23:16,005 --> 00:23:17,146

Can we just do something?

273

00:23:17,146 --> 00:23:17,826

And that's the

274

00:23:17,826 --> 00:23:24,956

biggest one of the biggest things that I think hold us back is We just don't we don't do

it.

275

00:23:24,956 --> 00:23:25,818

We don't like it.

276

00:23:25,818 --> 00:23:31,767

We don't do it and Then and sometimes we don't even really know exactly what's holding us

back.

277

00:23:31,767 --> 00:23:34,151

That's another key part, you know

278

00:23:34,151 --> 00:23:35,161

we don't always know.

279

00:23:35,161 --> 00:23:38,262

And that's where talking to somebody really helps.

280

00:23:38,262 --> 00:23:43,663

I our message is nobody really succeeds alone.

281

00:23:43,663 --> 00:23:48,424

I hate the term solopreneur because I believe there's no such thing.

282

00:23:48,504 --> 00:23:51,525

And I also hate the term self-made.

283

00:23:52,065 --> 00:23:53,356

Nobody is self-made.

284

00:23:53,356 --> 00:23:56,846

It requires other people.

285

00:23:56,846 --> 00:23:57,967

We have customers.

286

00:23:57,967 --> 00:23:58,797

We have clients.

287

00:23:58,797 --> 00:23:59,767

We have collaborators.

288

00:23:59,767 --> 00:24:00,677

We have partners.

289

00:24:00,677 --> 00:24:02,448

We have employees.

290

00:24:02,448 --> 00:24:03,988

We have vendors.

291

00:24:04,146 --> 00:24:06,197

This is a team sport.

292

00:24:06,338 --> 00:24:12,653

And so I always tell people that they're just one collaboration or conversation away from

the big breakthrough.

293

00:24:12,653 --> 00:24:22,711

that kind of reminded me of that when you were saying what you just saying, because you

don't have to navigate this alone.

294

00:24:23,392 --> 00:24:28,516

And there's those of us who've been in the transformation industry long enough who can

guide you.

295

00:24:28,757 --> 00:24:31,419

And Lisa, you're definitely one of those people.

296

00:24:31,419 --> 00:24:32,940

uh

297

00:24:33,702 --> 00:24:42,614

Before we run out of time, I want to make sure we give people the steps and then, know,

what is your recommendation, with where they're at right now, what are some of the

298

00:24:42,614 --> 00:24:48,021

high-level things they can start to do to, you know, to transform and make a bigger

impact?

299

00:24:48,021 --> 00:24:50,627

And then we'll give them a way to connect with you as well.

300

00:24:50,627 --> 00:24:51,687

Yeah, absolutely.

301

00:24:51,687 --> 00:24:57,729

So I think one of the biggest things is really determine who you want to help and how you

want to help them.

302

00:24:57,729 --> 00:25:01,250

And who you want to help, what you want to help them with, and how you want to help them.

303

00:25:01,250 --> 00:25:06,531

When I started, I started helping women who were coming out of abusive relationships.

304

00:25:06,531 --> 00:25:06,901

Why?

305

00:25:06,901 --> 00:25:16,704

Because I had come out of an abusive, two abusive marriages, and then all the women on

both sides of my family had lived this life as well, unfortunately.

306

00:25:16,704 --> 00:25:21,657

So I didn't want that for my daughters and I didn't want my son to, you know, become that.

307

00:25:21,657 --> 00:25:23,879

So that's how I started, literally.

308

00:25:23,879 --> 00:25:26,060

And now years later, it's what we're doing.

309

00:25:26,060 --> 00:25:27,772

So what is it at the core?

310

00:25:27,772 --> 00:25:35,887

Like if you could close your eyes and just be like, if I could help one person do this,

overcome this in their life, what would it be?

311

00:25:35,887 --> 00:25:37,148

That's where you start.

312

00:25:37,148 --> 00:25:38,489

Literally, that's where you start.

313

00:25:38,489 --> 00:25:41,971

And then you start asking the questions and becoming inquisitive.

314

00:25:41,971 --> 00:25:44,793

Okay, well, is this a thing?

315

00:25:44,793 --> 00:25:46,134

Like, is this viable?

316

00:25:46,134 --> 00:25:51,657

start looking to see if other people are helping people with this and similarly, right?

317

00:25:51,657 --> 00:25:52,598

Similar issue.

318

00:25:52,598 --> 00:25:53,238

Why is that?

319

00:25:53,238 --> 00:25:55,579

Because I need something that's market proven.

320

00:25:55,699 --> 00:26:01,322

I need that because if it's completely way out there, then we might need to change it a

little bit so that it fits in the market.

321

00:26:01,322 --> 00:26:06,765

These are some of the steps you take and then really kind of sit down with yourself and

take some inventory.

322

00:26:06,765 --> 00:26:07,746

Do you like to teach?

323

00:26:07,746 --> 00:26:09,427

Do you like to be on video?

324

00:26:09,427 --> 00:26:11,388

What do you like to do?

325

00:26:11,388 --> 00:26:15,864

And the skills that you already have, take that entire inventory.

326

00:26:15,864 --> 00:26:21,998

to sit with that and then you begin to morph that into what a business can look like.

327

00:26:22,078 --> 00:26:25,401

And if you already have a business, what do you like about it?

328

00:26:25,401 --> 00:26:26,491

What do you really like?

329

00:26:26,491 --> 00:26:28,923

Like be really brutally honest with yourself.

330

00:26:29,023 --> 00:26:31,845

I think you've probably had to do this over time, me too.

331

00:26:31,845 --> 00:26:36,849

We've had to be brutally honest about the types of clients we actually like to work with

and what we actually like to do.

332

00:26:36,849 --> 00:26:40,832

And that's okay for you to say, I don't like this anymore.

333

00:26:40,832 --> 00:26:43,173

This is where I feel like I'm meant to be.

334

00:26:43,173 --> 00:26:44,654

It's perfectly fine.

335

00:26:44,654 --> 00:26:45,975

So go ahead and evolve.

336

00:26:45,975 --> 00:26:53,541

um that's kind of why, uh and before we went on, I to be sure you guys know, that's why I

created the Launch Clarity Coach.

337

00:26:53,541 --> 00:26:55,352

I developed it through AI.

338

00:26:55,352 --> 00:26:56,112

It's really cool.

339

00:26:56,112 --> 00:27:03,488

It's a website and you get to go there and say, what's holding me back from really getting

started or relaunching?

340

00:27:03,488 --> 00:27:05,419

And it's going to go through a series of questions.

341

00:27:05,419 --> 00:27:06,910

It's really cool.

342

00:27:06,910 --> 00:27:12,474

It's at helpmeloncha.com and you're going to get an email report sent to you.

343

00:27:12,514 --> 00:27:17,809

And then you'll also get a chance to book a free consultation with me so we can have a

great chat.

344

00:27:17,809 --> 00:27:19,200

So I love it.

345

00:27:19,200 --> 00:27:19,997

I created it.

346

00:27:19,997 --> 00:27:21,032

was like at a weekend.

347

00:27:21,032 --> 00:27:22,163

It was just fabulous.

348

00:27:22,163 --> 00:27:22,834

I just love it.

349

00:27:22,834 --> 00:27:29,470

Because it really dives deep and asks some questions and then gives you some steps to take

as well.

350

00:27:30,463 --> 00:27:41,365

You know, even before I talk to the audience here for a moment, I just want to say the

enthusiasm and energy that you just brought to that.

351

00:27:41,365 --> 00:27:52,156

mean, that right there is a reason to go to the website and check it out because ah your

energy is just so authentic and I can tell that you really love it.

352

00:27:53,083 --> 00:28:04,402

And I know from our previous conversations that you really love um supporting and serving

our fellow humans, and especially those in the transformational space.

353

00:28:04,523 --> 00:28:10,367

for me, I work with the transformational space because we're the kind of people who want

to help other people.

354

00:28:10,367 --> 00:28:13,150

uh And that has a ripple effect.

355

00:28:13,150 --> 00:28:15,892

And the world kind of needs it.

356

00:28:15,892 --> 00:28:20,628

uh So I highly recommend you all go and check out Lisa's

357

00:28:20,628 --> 00:28:23,019

eh What did you say it was?

358

00:28:23,019 --> 00:28:27,270

Help, helpmelonchit.com.

359

00:28:27,270 --> 00:28:31,411

So if you can't remember that, uh look at the links right beneath this video.

360

00:28:31,411 --> 00:28:35,012

We've got that link and plus all of Lisa's other links all there.

361

00:28:35,012 --> 00:28:41,414

And if you're listening to this on podcast, just open up your phone and the player that

you're on and it's all right there as well.

362

00:28:41,414 --> 00:28:44,915

uh Lisa, you are amazing.

363

00:28:44,915 --> 00:28:46,605

This conversation was amazing.

364

00:28:46,605 --> 00:28:49,096

I know we've just scratched the surface.

365

00:28:49,548 --> 00:28:55,491

on this subject and there's more conversations to come.

366

00:28:55,611 --> 00:29:08,788

And this is something that we just continue the conversations that help to serve our

audience on that journey to go and make a big impact and be profitable enough to stay in

367

00:29:08,788 --> 00:29:13,684

the business and make, keep growing the impact.

368

00:29:13,684 --> 00:29:14,264

that you make.

369

00:29:14,264 --> 00:29:23,026

And I think the saddest thing in the coaching space is when someone with a really unique

and special gift gives up.

370

00:29:23,327 --> 00:29:26,528

Because then we just lost something.

371

00:29:26,528 --> 00:29:33,349

And so it's my life's mission and I like to align myself with friends who have that

similar mission.

372

00:29:33,349 --> 00:29:34,830

Let's keep them in the space.

373

00:29:34,830 --> 00:29:41,392

Let's help them be successful so that those gifts stay out there uh in the world.

374

00:29:41,392 --> 00:29:43,212

uh

375

00:29:43,688 --> 00:29:45,411

We do, we do really need them.

376

00:29:45,411 --> 00:29:53,274

ah So thank you and any final words of wisdom or piece of advice you wanna leave our

audience here with today?

377

00:29:53,304 --> 00:29:55,596

Thank you so much for having me today.

378

00:29:55,837 --> 00:30:01,844

the one thing I can tell you is don't give up, don't give in.

379

00:30:01,844 --> 00:30:05,267

You can do this.

380

00:30:05,528 --> 00:30:06,919

You can do it.

381

00:30:06,919 --> 00:30:08,971

Just take it one step at a time.

382

00:30:09,332 --> 00:30:11,495

That's all I really need to say to you.

383

00:30:11,495 --> 00:30:12,996

One step at a time.

384

00:30:13,116 --> 00:30:15,028

So we need you.

385

00:30:15,981 --> 00:30:17,981

We need you and one step at a time.

386

00:30:17,981 --> 00:30:19,192

I love that.

387

00:30:19,192 --> 00:30:26,385

Those are beautiful words to end this episode by and you and I, it just reminds me how

aligned you and I actually are.

388

00:30:26,545 --> 00:30:41,162

And uh look, and I tell everybody, look, you might just be one collaboration away or a

conversation away from a breakthrough that solves the biggest challenge that you have in

389

00:30:41,162 --> 00:30:42,452

your business.

390

00:30:42,632 --> 00:30:46,713

and the biggest obstacle to making the big impact that you wanna make.

391

00:30:46,713 --> 00:30:49,244

And then you're out there making it, right?

392

00:30:49,244 --> 00:30:51,015

And the world is enjoying what you're doing.

393

00:30:51,015 --> 00:30:54,856

And perhaps Lisa is that person to collaborate with.

394

00:30:54,856 --> 00:31:03,908

And so, you know, go beneath the video and click on her links, go and check out her

website and connect with her and get in a conversation with her.

395

00:31:03,908 --> 00:31:05,979

I mean, you can see just how easy it is.

396

00:31:05,979 --> 00:31:07,399

She's so easy to talk to.

397

00:31:07,399 --> 00:31:09,340

uh And so...

398

00:31:09,820 --> 00:31:10,921

Go and take that.

399

00:31:10,921 --> 00:31:16,125

And I want you to take something that you heard us talk about here today.

400

00:31:16,125 --> 00:31:20,748

And I want you to take that action, one action step towards it today.

401

00:31:20,748 --> 00:31:25,771

Because you don't often have to see the whole journey and the whole destination.

402

00:31:25,771 --> 00:31:28,133

You just have to know what direction you want to go in.

403

00:31:28,133 --> 00:31:29,434

Take the first step.

404

00:31:29,434 --> 00:31:33,337

The next step will be revealed to you after you take that step.

405

00:31:33,337 --> 00:31:38,500

So just keep moving forward and never ever give up.

406

00:31:38,790 --> 00:31:40,288

and we will see you on the next one.

407

00:31:40,288 --> 00:31:41,752

Have a great day, everybody.