Owning a business in the trades can be the loneliest job there is, but you don't have to carry the weight of leadership alone. *Head, Heart & Boots* is the straight-talking, boots-on-the-ground podcast built specifically for service company owners who want to scale smart, lead well, and take back their lives.
About the show
If you build it, fix it, or maintain it—whether you're running a restoration outfit, a roofing crew, an HVAC company, a plumbing shop, or a landscaping business—this show is your weekly operational playbook. Every episode dives deep into the realities of modern trade entrepreneurship, tackling everything from financial controls that protect your cash flow and multi-market operational systems to the personal toll and inner breakthroughs of leadership. We skip the generic theory and bring you real-world perspective from founders, operators, and special guests who have actually carried the payroll and made the hard calls.
What you'll discover
- How to build financial controls so sales growth doesn't accidentally bankrupt your operations.
- The exact operational systems required to scale a multi-location service brand.
- Methods to structure your company so it can run successfully without you being there every day.
- Unfiltered conversations on mental resilience, personal vulnerability, and navigating the internal hurdles of ownership.
- Actionable insights on sharpening your sales execution and upgrading client experiences.
- Lessons from unexpected leaders—from military strategists to Olympic champions—applied directly to blue-collar management.
Who this podcast is for
This podcast is for the contractors, owners, and operators of blue-collar service businesses who are tired of flying blind. It's for the entrepreneur who feels the daily squeeze of managing people, cash flow, and client demands, and wants a proven roadmap to move from chaos to control. Whether you're trying to fix your margins, prep your business for a future exit, or simply figure out how to lead your team without burning out, you'll find your people here.
Meet the hosts
Hosts Brandon Reece and Chris Nordyke aren't professional podcasters talking from the sidelines, they are real-world operators who built and scaled companies in the restoration industry. They’ve lived the highs, lows, and sleepless nights of business ownership, and they carry those hard-won lessons into every episode. As the forces behind Floodlight Consulting Group, Brandon and Chris use this show to give you the exact perspective, strategy, and honesty you need to build a company worth far more than the day you started.
Start listening
Stop trying to figure it all out by yourself. Subscribe to *Head, Heart & Boots* today on your favorite podcast platform, and start building a smarter, stronger service business.