Episodes

June 30, 2025

The secret business weapon

Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 peo...
June 25, 2025

How to Find Your Zone of Genius

Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, supe...
June 23, 2025

How to Get Your First 1,000 Users

Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m...
June 18, 2025

13 Dangerous Psychological Biases

In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & ...
June 16, 2025

How to Crush a Quarterly Offsite

On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks — Thanks to o...
June 11, 2025

How to deal with imposter syndrome

Today I share my experiences with imposter syndrome and some techniques I use to cope with it. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb....
June 9, 2025

How to Not F*ck Up Your Meetings

Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman has 7 important lessons to keep your meetings un...
June 4, 2025

Early days building a decacorn

Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform. — Thanks to our presenting sponsor, Gusto. Head to...
June 2, 2025

Focus, fresh eyes, and pet psychics

Alex does a Founder's Journal variety show, covering some of his favorite topics from the week: - Building one company vs. many - The power of channel partnerships - Pet psychics exist? - AI audio business idea - Great produc...
May 28, 2025

I'm raising money

Alex talks about raising a preseed round for Distro & some takeaways from the process thus far. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb...
May 27, 2025

Founder Mt. Rushmore

Alex talks about his startup heroes and why they've changed over time. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - http...
May 21, 2025

Hire wrecking balls

Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Ou...
May 19, 2025

Should I quit?

Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://ww...
May 14, 2025

Pitching preseed investors

Alex takes you through his 7 tips for pitching early stage investors on a preseed round. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ •...
May 12, 2025

Agencies are wildly underrated

Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change. — Thanks to our presenting sponsor, Gusto....
May 7, 2025

A better way to interview

Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpa…
May 5, 2025

What motivates entrepreneurs

Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today. — Thanks to our presenting sponsor, Gusto. H...
April 30, 2025

Own the internet

Alex walks you through his process for building an employee influencer program. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpa...
April 28, 2025

A primer on seedstrapping

Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business. — Show Notes: (0:00) A note from our sponsor (4:26) Intro to seedstra...
April 23, 2025

Steal my Idea: Stack Overflow for AI Prompts

Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (...
April 21, 2025

Crush your procrastination

Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (3:33) Why we procrasti...
April 16, 2025

Facing your limiting beliefs

Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journa...
April 14, 2025

How to run a quarterly offsite

Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (4:09) General ...
April 9, 2025

LEAKED MEMO from Shopify CEO

Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will use AI, and six AI action items for the company, top-down. — Show Notes: (0...