Founder's Journal

Founder's Journal

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

Recent Episodes

The Difference Between a Logo and a Brand

Oct. 2, 2023

Episode 49: Establishing a logo can be a trap for many entrepreneurs and startups. Just because a business might have a distinct design or font that is recognizable, doesn’t mean it's a brand. Alex Lieberman ( @businessbaris…

What I Do When I’m Feeling Lost

Sept. 29, 2023

Episode 48: Alex Lieberman ( @businessbarista ) is lost. This is something many entrepreneurs will cycle through over the course of their journey. It happens to the best of us. There is a belief that entrepreneurs have unsha…

The Biggest Issue with Product-Market Fit

Sept. 27, 2023

Episode 47: Alex Lieberman ( @businessbarista ) dives into one of the most pivotal stages for every entrepreneur: finding product-market fit. There are a lot of definitions on product-market fit and how to achieve it. In thi…

How to Find the “Suck” in Businesses

Sept. 25, 2023

Episode 46: Ideas can come from anywhere, but it doesn’t always mean it’ll be a good idea. Even the most savvy business minds can believe they’re solving a problem that ultimately doesn’t lead to a sustained business. Alex L…

Why Personal Holding Companies are the Hottest Trend

Sept. 22, 2023

Episode 45: Alex Lieberman ( @businessbarista ) takes a look into what a personal holding company is, why it’s the hottest trend among entrepreneurs, and whether it’s the right move for you. While they may provide you the mo…

Why Coffee Chats Have Energized My Ideas

Sept. 20, 2023

Episode 44: Alex Lieberman ( @businessbarista ) does another temperature check to review and reflect the latest achievements, adversities, and ascertainments. He’s closing in on finding product market fit for Storyarb and a …