How to Scale your Startup with Growth Levers: Matt Lerner

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In this episode of Deep Dive, I'm thrilled to interview Matt Lerner, the founder of SYSTM and author of "Growth Levers." Matt shares his wisdom on helping startups uncover their big growth levers, the challenges of decision-making and the pitfalls of focusing only on revenue.
We also explore growth strategies like viral and authentic videos and the necessity of engaging and retaining viewers through positive feedback loops.
This episode is packed with practical tips and strategies. I hope you find listening to it as enjoyable as I found recording it 🙂 

(00:00) Uncovering Growth Levers
(12:45) Aligning Organisational Pieces for Growth
(28:43) Deciding Which Ideas to Pursue
(39:17) The Importance of Fresh Content
(46:15) Measuring Monthly Returning Viewers and Conversion Rates
(55:26) Monetisation Strategies: Sponsorships, Affiliates, and Own Products
(01:19:07) Simplifying and Consolidating for Focus
(01:24:13) Leveraging Podcast Episodes for YouTube Videos
(01:32:23) Reevaluating the Business Model
(02:01:01) De-risking the Business
(02:06:26) Unlocking Bottlenecks 
(02:12:43) Doing Fewer Things and Making More Mistakes
(02:21:30) Building a Portfolio of Small Businesses
(02:28:22) The Importance of Clear Hypotheses and Documentation

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Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. 

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