Episodes

Scaling a chiropractic practice is not about working harder. It is about mastering the associate game. Dr. Bobby and Dr. Lona break down what it actually takes to build a scalable, freedom-driven practice through vision, syst...

When your practice feels stuck at a plateau, the real issue may not be marketing or demand. It may be flow. Dr. Lona walks through the eight elements that quietly shape practice growth, patient retention, and daily energy ins...

Retention is not something to fix at the end of care. It is something to build from the very first interaction. Join Dr. Lona and Dr. Kevin Day as they unpack why most practices lose patients without realizing where or why th...

Growth doesn’t always announce itself with big moves or fast wins. Often, it shows up through consistency, restraint, and a willingness to stay anchored when things get uncomfortable. Dr. Lona is joined by Dr. Pete Brettingen...

Momentum is rarely lost all at once. It drifts when focus, energy, and rhythm quietly slip out of alignment. In this conversation, Dr. Lona and returning guest Dr. Rachel Hovey, unpack how practice owners can reset their inte...

Transitions are inevitable in practice ownership, but how you move through them determines whether they create stress or strength. From team changes to leadership shifts, moments of transition test clarity, trust, and decisio...

Can you and your spouse work in the clinic without hurting your relationship or the business? Dr. Lona talks with Dr. Chris Grier about what most couples underestimate when they decide to work together and why “figuring it ou...

Dr. Lona is joined by Dr. Olivia Healey, owner of Perfect Touch, for an honest conversation about what it really looks like to open fast, ride early momentum, and then hit the emotional and financial shock of a sudden slowdow...

If you feel stuck at the end of the year, this conversation walks you through a different kind of self audit. Instead of only pushing harder inside your office, Dr. Lona encourages you to look at money habits, the people who ...

If you’re ready for a different kind of year, this solo teaching walks you through four books that can change the way you think, lead, and serve. Dr. Lona shares why The Four Agreements , Power vs. Force , The Power of Intent...

You don’t hire a COO like Tori Grimm, you grow her. This conversation walks you through how a frontline CA can evolve into the operations leader who holds your entire team, builds structure, and frees you up to lead. You’ll h...

You move fast all year. This conversation slows you down just long enough to notice how much you’ve grown. Dr. Lona and Dr. Bobby share a simple rhythm for closing out the year with clarity, gratitude, and a stronger sense of...

Every business hits invisible break points where growth stalls, stress rises, and you feel tapped out. This conversation is about seeing those limits sooner and using your team to break through them. Dr. Bobby and Dr. Lona wa...

High-performing owners are not “lucky.” They think differently, choose their rooms carefully, and keep stretching their vision far beyond what feels safe. Dr. Bobby and Dr. Lona unpack three traits they see in every CEO at th...

We are excited to introduce you to Dr. Ron Simms and the experiences that prepared him to join TRP as one of our newest coaches. He shares how chiropractic entered his life, the mentors who shaped his early years, and the les...

After a powerful session with Life University’s advisory team, Dr. Bobby and Dr. Lona share a clear message - the world is waking up to neurologically focused care. People are searching for answers about regulation, energy, a...

The best progress exams don’t just measure change, they build belief. In this episode, Dr. Bobby and Dr. Lona reveal how preparation, clarity, and confidence transform mid-care check-ins from routine updates into powerful mom...

Tired of carrying “heavy” patients who only show up because you said so? Our conversation today with Dr. Eric DiMartino breaks down how to move people from polite compliance to true ownership of their health. You’ll hear a si...

When Dr. Lona sits down with Dr. Carla, the focus is clear: if you want more A-players on your team, start by being one. Together they break down the simple habits that set the tone for high standards including showing up on ...

Hiring doesn’t stall because there aren’t good associates. It stalls because leaders lack clarity. Dr. Bobby and Dr. Lona walk through how vision, values, and speed create momentum, then show how to turn that clarity into a s...

Want to know the fastest way to find your bottleneck and unlock growth? Dr. Bobby and Dr. Lona reveal why the Five-Domain Audit is the simplest system for spotting what’s holding you back and planning your next move with conf...

What if growth wasn’t about hustling harder but stacking the right daily moves? In this episode, Dr. Bobby and Dr. Lona explain why it’s never been easier to build: technology puts influence at your fingertips, people are hun...

Can a single clinic really break past the limits most owners assume are fixed? Dr. Josiah Fitzsimmons proves it’s possible. He went from coffee-shop networking and craft-fair booths to building one of the highest-revenue clin...

How do you confidently start caring for kids without spending years in training? In this episode, Dr. Hayley and Dr. Brianna (Breezy) Maginness share how they built a thriving family-centered clinic where 60% of patients are ...