Episodes

Most experts, consultants, speakers, and creators are posting content... but very few become known for something. The people landing speaking engagements, attracting clients, getting featured in the media, and building authority aren't just creating content. They're building intellectual property (IP). In this episode, Brandon Birkmeyer shares a simple framework for turning your expertise into signature ideas, frameworks, and concepts that people associate with your name. You'll learn: ✅ How to ...

Most people think they have a content problem. They think they need to post more, stay more consistent, or figure out the algorithm. But that’s usually not why their content isn’t working. In this episode, we break down the real issue: authority. Because when people see your content, they’re immediately asking three questions: What are you known for? Why should I trust you? How do you actually help me? And if your content doesn’t answer those questions quickly, it becomes difficult to conv...

This episode is a little different than usual. Instead of hosting, I’m sharing a conversation where I was a guest on The Personal Brand Blueprint podcast with Dave Polykoff. We go beyond the typical “tips and tactics” and get into what’s actually changing in personal branding right now—from AI and content creation to credibility, trust, and what it really takes to stand out today. We also talk through my own journey—from working on brands like Coca-Cola and Apple to building my own platform—a...

Today’s episode is a little different. Instead of a traditional interview or solo breakdown, I’m sharing the audio from a recent keynote I delivered called “Leading in the Age of AI: How Leaders Stand Out Today.” AI is changing how work gets done—but more importantly, it’s changing how leaders are evaluated. When everyone has access to the same tools, the same information, and even the same AI-generated insights, the question becomes: How do you actually stand out? In this talk, I share a sim...

Ever feel like someone is talking… and just won’t stop? Or worse—have you ever caught yourself doing it? In this episode, I break down why rambling can quietly damage your personal brand—and what to do instead if you want to come across as clear, confident, and engaging. Based on real-world conversations at meetings, conferences, and networking events, this episode shows you how small communication habits can make a big difference in how people perceive you. If you want to improve your commun...

How to Maximize Conferences: Pre-Event Prep, In-Event Strategy, and Post-Event Follow-Up We all know that conferences can feel awkward without a plan. Today we discuss the three-part framework to get more out of any event: pre-event, during the event, and after the event. 00:31 Why Events Feel Awkward 01:04 Three Phase Framework 01:43 Pre Event Research 03:06 Reach Out Beforehand 05:25 During Event Strategy 10:07 After Event Follow Up 12:40 Long Term Networking Mindset This is the Brand...

Five Fast Ways to Build Credibility in Your Industry. Today we talk about five fast, accessible ways to build credibility and reputation in any industry without becoming a full-time creator. First, write original LinkedIn articles regularly (e.g., weekly) to develop a clear perspective and demonstrate thought leadership rather than relying on AI-generated posts. Second, join a local industry group or association to build relationships and stay informed on trends. Third, attend events—both loc...

Six Ways to Get Paid for Your Knowledge. This is how personal brands make money and grow. Today we talk about the best way coaches and creators can make money by sharing their expertise. We dive into six common revenue models including: Services (coaching, consulting, freelancing, agencies, audits, VIP days) Products (digital courses, templates, guides, physical books/journals/merch, and AI-enabled software/apps) Ads (sponsorships, brand deals, newsletter/podcast ads, YouTube AdSense) Deals...

Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone. We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and ...

How to Name Your Online Channels: Handles, Domains, and Brand Consistency. The episode explains how to choose and manage brand names across online platforms like LinkedIn, social profiles, YouTube, podcasts, newsletters, and websites. 00:00 Naming Your Online Brand 01:09 Claim Handles and Domains 03:01 Show Names and Searchability 04:21 Generic Plus Unique Words 06:12 Different Names for Different Places 08:19 Marketing Beats Clever Names 1 0:35 Simple Naming Checklist This is the Brand...

Shawn David Nelson didn’t just build a furniture company — he built a brand. In this episode, I sit down with the Founder & CEO of Lovesac to talk about what it really takes to build a business from a college side hustle into a publicly traded company. We cover: • How Shawn turned a giant beanbag into a billion-dollar brand • The power of founder branding in today’s media landscape • What most entrepreneurs get wrong about growth • Lessons from going public (Nasdaq) • Why personal brand...

In today’s episode, we explore how first impressions are formed within the first 30 seconds of meeting someone. Through a real-life example from a content creator's meetup, we discuss the subtle behaviors that influence how we perceive others. Key takeaways include understanding that people decide how they feel before they decide what they think, and that initial interactions should prioritize making others feel at ease. 00:00 Introduction: The Power of First Impressions 00:29 Real-Life Examp...

Understanding the Iconic Personal Brand of Jean-Michel Basquiat with Doug Woodham. In this episode, Brandon sits down with Doug Woodham, author of 'Jean-Michel Basquiat: The Making of an Icon,' to delve into the fascinating life and lasting cultural impact of Jean-Michel Basquiat. From his early struggles as a homeless teenager to becoming one of the most valuable artists in history, Basquiat's journey is explored in depth. Woodham discusses the pivotal moments and relationships that shaped Ba...

10-Day Visibility Sprint: Fast-Track Your Personal Brand. In this episode, learn how to build your personal brand in just 10 days with a step-by-step visibility sprint. Instead of overthinking and perfecting, the focus is on taking bold, actionable steps to gain immediate momentum and visibility. From defining your core message and optimizing profiles to sharing stories, engaging in conversations, and reflecting on outcomes, this guide offers a practical approach to becoming seen and building ...

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical cli...

Building a Coaching Framework to Transform Your Personal Brand. In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact. He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and ensuring it offers repeatable success for your clients. This e...

If I had to rebuild my personal brand from zero today, this is exactly what I’d do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn’t about platforms, hacks, or going viral. It’s about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00...

Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl. In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods. This engaging conversation covers the importance of owning your story, overcomi...

Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse. Utilizing tools like AI for...

The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces h...

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You’ll learn: 🔥 Why AI didn’t just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered ...

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experi...

Most people think personal branding is about getting followers, likes, and viral videos — but that’s not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It’s not about attention — it’s about perception. It’s not about reach — it’s about reputation. And it’s not about fame — it’s about trust at scale. You’ll lear...

Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty. Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any...