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How to Become Known for Something (Instead of Posting Random Content) | Ep. 353

Most experts, consultants, speakers, and creators are posting content... but very few become known for something.
The people landing speaking engagements, attracting clients, getting featured in the media, and building authority aren't just creating content. They're building intellectual property (IP).
In this episode, Brandon Birkmeyer shares a simple framework for turning your expertise into signature ideas, frameworks, and concepts that people associate with your name.
You'll learn:
✅ How to

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How to Become Known for Something (Instead of Posting Random Content) | Ep. 353
353
June 4, 2026

How to Become Known for Something (Instead of Posting Random Content) | Ep. 353

Most experts, consultants, speakers, and creators are posting content... but very few become known for something. The people landing speaking engagements, attracting clients, getting featured in the media, and building authority aren't just creating content. They're building intellectual property (IP). In this episode, Brandon Birkmeyer shares a simple framework for turning your expertise into signature ideas, frameworks, and concepts that people associate with your name. You'll learn: ✅ How to
Listen to the Episode
Why Your Content Isn't Converting | Ep. 352
352
May 18, 2026

Why Your Content Isn't Converting | Ep. 352

Most people think they have a content problem. They think they need to post more, stay more consistent, or figure out the algorithm. But that’s usually not why their content isn’t working. In this episode, we break down the real issue: authority. Because when people see your content, they’re immediately asking three questions: What are you known for? Why should I trust you? How do you actually help me? And if your content doesn’t answer those questions quickly, it becomes difficult to conv
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What’s Really Changing in Personal Branding (AI, Proof & Standing Out Today) | Ep. 351
351
April 29, 2026

What’s Really Changing in Personal Branding (AI, Proof & Standing Out Today) | Ep. 351

This episode is a little different than usual. Instead of hosting, I’m sharing a conversation where I was a guest on The Personal Brand Blueprint podcast with Dave Polykoff. We go beyond the typical “tips and tactics” and get into what’s actually changing in personal branding right now—from AI and content creation to credibility, trust, and what it really takes to stand out today. We also talk through my own journey—from working on brands like Coca-Cola and Apple to building my own platform—a
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Leading in the Age of AI: Why Great Leaders Don’t Run Out of Ideas | Ep. 350
350
April 24, 2026

Leading in the Age of AI: Why Great Leaders Don’t Run Out of Ideas | Ep. 350

Today’s episode is a little different. Instead of a traditional interview or solo breakdown, I’m sharing the audio from a recent keynote I delivered called “Leading in the Age of AI: How Leaders Stand Out Today.” AI is changing how work gets done—but more importantly, it’s changing how leaders are evaluated. When everyone has access to the same tools, the same information, and even the same AI-generated insights, the question becomes: How do you actually stand out? In this talk, I share a sim
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Why Rambling Kills Your Personal Brand (and How to Stop) | Ep. 349
349
April 16, 2026

Why Rambling Kills Your Personal Brand (and How to Stop) | Ep. 349

Ever feel like someone is talking… and just won’t stop? Or worse—have you ever caught yourself doing it? In this episode, I break down why rambling can quietly damage your personal brand—and what to do instead if you want to come across as clear, confident, and engaging. Based on real-world conversations at meetings, conferences, and networking events, this episode shows you how small communication habits can make a big difference in how people perceive you. If you want to improve your commun
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How to Stand Out at Conferences (3 Proven Networking Strategies) | Ep. 348
348
April 8, 2026

How to Stand Out at Conferences (3 Proven Networking Strategies) | Ep. 348

How to Maximize Conferences: Pre-Event Prep, In-Event Strategy, and Post-Event Follow-Up We all know that conferences can feel awkward without a plan. Today we discuss the three-part framework to get more out of any event: pre-event, during the event, and after the event. 00:31 Why Events Feel Awkward 01:04 Three Phase Framework 01:43 Pre Event Research 03:06 Reach Out Beforehand 05:25 During Event Strategy 10:07 After Event Follow Up 12:40 Long Term Networking Mindset This is the Brand
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About the Host

Brandon Birkmeyer Profile Photo
Brandon Birkmeyer

Brandon Birkmeyer is a former Coca-Cola and Apple media director with over twenty years of experience in marketing at the Big Five advertising agencies in New York City and Los Angeles
advising top FORTUNE 100 companies on brand strategy. Brandon also produces and hosts a top-five branding podcast and YouTube channel called Brands On Brands. In 2024, Brandon wrote the book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too, to help corporate employees and entrepreneurs stop getting overlooked and start using their personal brand to stand out in their lives and businesses. Brandon is now a sought-after personal branding coach, author, podcaster, and speaker.

Reviews

The only marketing podcast you need!

"Brandon interviews guests who will help you get your marketing going and he provides valuable insights on how to navigate website development, social media, video and so much more. I have been follow…"

Austro84 | Feb. 2, 2023

So good!

"Brandon is so authetic and personable and is offering such valuable content! You gotta give it a listen!"

The Hobo Named Bob | Aug. 20, 2021

Love it!

"Met Brandon in person at Podfest 2020, and hung out multiple times. Just now getting into the podcast and it’s such a good podcast and helps close the gaps in so many of the areas that you can get lo…"

BenKilloy | May 5, 2021

Good Stuff!

"Love the way Brandon breaks down topics and goes in-depth for his listeners. Keep up the great work!"

liveincollegestation | Jan. 30, 2021

Great show

"I really appreciate the production quality and interesting value added conversations."

Headed for greatness | Jan. 28, 2021

A Must Listen for Anyone Looking to Build a Brand that Makes a Lasting Impact

"Every episode is jam-packed with actionable information and I walk away fully inspired to take action. As someone who would not consider themselves “marketing savvy,” this podcast makes learning an…"

amazing grace | May 25, 2020
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