AI Today with Lou Bortone

If someone asks ChatGPT who to hire in your industry, does your name even exist in the answer? Being visible online isn't enough anymore—you need to be findable by AI systems. High-intent buyers are bypassing classic Google searches and asking ChatGPT, Claude, and Gemini who they should hire. If your online presence lacks clear, verifiable positioning, you risk losing clients to competitors with half your experience. Lou Bortone (The Video Godfather) breaks down the critical shift from standard

AI Findability: How to Get Recommended When Buyers Ask ChatGPT Lou Bortone explains how AI tools like ChatGPT, Claude, and Gemini are changing customer discovery, meaning expertise and reputation aren’t enough if AI can’t find and understand you. He argues professionals must shift from traditional visibility to “AI findability” so they appear in AI-generated recommendations before prospects ever visit a website. He outlines five actions: clarify exactly what you do in customer language, keep yo

Branding, Vision Boards, and Ethical AI: Lindsay Hack on Using AI to Build ConfidenceOn AI Today, host Lou interviews transformational coach and branding expert Lindsay Hack about integrating AI into coaching and personal branding. Hack explains she began using AI imaging for vision boards after struggling to visualize, and seeing an AI-generated “future self” image helped her—and later clients—build confidence and show up more authentically. They discuss how AI quality depends on inputs and sel

How Critical Propulsion Uses AI Agents to Replace Offshore Teams, Accelerate Sprints & Help SMBs Build FasterLou interviews Matt Davis (co-founder) and Jerry Duff (VP of Technology) from Critical Propulsion about their “anti-consulting” model that replaces traditional offshore delivery with agentic frameworks, distilling 7–12 person teams into 2–3 humans plus agents to improve speed and quality. They discuss vibe coding as a useful way for SMBs to prototype quickly, then harden into enterprise a

Lou Bortone interviews inventor and AI pioneer Allan Francis Beechinor of EmergeGen about “secure AI” and preparing for the “Q date,” when quantum computing and AI converge. Beechinor says many businesses adopt AI without enough caution, safety frameworks, and guardrails, and emphasizes that AI must be applied with the right context rather than as a one-size-fits-all solution—especially for small businesses that can’t hire dedicated AI teams. He recommends reducing fear, using fast MVP-style tri

Lou welcomes longtime friend and wardrobe consultant Dawn-Marie Mutell, the “Fashion Mistress,” to discuss why many people—especially over 40—hesitate to show up on video even though video builds trust and helps with AI findability. Dawn-Marie shares mindset advice to focus on helping one person, stop worrying about judgment, and use tools like re-recording and teleprompters to stay on track. She offers practical on-camera image tips, including using good lighting, choosing clothing colors that