AI Today: The Findability Factor

AI Findability: How to Get Recommended When Buyers Ask ChatGPT

Lou Bortone explains how AI tools like ChatGPT, Claude, and Gemini are changing customer discovery, meaning expertise and reputation aren’t enough if AI can’t find and understand you. He argues professionals must shift from traditional visibility to “AI findability” so they appear in AI-generated recommendations before prospects ever visit a website. He outlines five actions: clarify exactly what you do in customer language, keep your expertise consistent across platforms, create content that answers buyer questions, build credibility through independent third-party signals (podcasts, publications, conferences, mentions), and use video with strong titles, descriptions, captions, and transcripts to build trust and improve discoverability. He promotes a free six-minute “Impossible to Ignore” assessment (impossibletoignore.me), plus a $297 strategic relevance debrief (aifindability.net) and a $97 DIY program “Findable” for the first 50 buyers (findable.network).