How to Make Yourself Invaluable

Is it just me, or does it seem like AI technology has made some big leaps this week? Between the photo generating apps on Instagram & Tiktok blowing up, and several new systems introduced to me by colleagues, I’m once again amazed by the advances in technology we’re seeing in a relatively short period of time. 

While impressive, perhaps you also (rightly so) find these developments more than a little scary. Whether you’re a writer, a video editor, or other service provider, it may not be long before AI will be capable of producing the work you do - for far faster and cheaper. 

So the question becomes, how do you maintain your job and continue to stand out in this changing world?

In today’s new post, I’m sharing how you can leverage the tools that are out there to make your job easier, while still providing a greater level of service to your clients than any AI can compete with. 

Read on to learn how to make yourself truly invaluable & irreplaceable in 2023. 

Smarter & faster

Years ago, on an episode of the Sell or Die podcast I host with my husband, we had Richard Brody on as a guest. He’s an incredible tech mind with many claims to fame, most notably (to me) the spell-check function in Microsoft Word. On the show, he said something that scared the hell out of me. He said, “The machines are going to become smarter than we are.”

Those words have stuck with me ever since. And now, all of the sudden, I feel like I am seeing that prediction come to life. 

Between the way photo apps are now able to create mock images of you in both the past and future, to the data we get on the words we use in our sales proposal videos (Use something more persuasive! Insert an empathy word here!), it’s becoming abundantly clear that technology is exceeding many of the capabilities of humans. What the machines are able to accomplish rapidly is absolutely incredible. 

This may have got you thinking: Am I going to be out of a job soon?

How to not become obsolete

If you’re a service provider of any kind, it’s not dramatic to be asking yourself that very question. There’s no outsmarting or outpacing a machine. 

You can now go to a website, pop in a couple of topics, and get an entire blog post written for you in minutes. You can download a program that allows you to upload a long video and have it broken down for you into short, usable clips. AI can do work that typically takes you hours within minutes. 

So what can you do to increase your own job security going into 2023? How can you make yourself invaluable?

Here are a couple of things you can do to be irreplaceable:

Use technology to enhance what you're doing.
Leverage the tools that are out there to make your job easier. Rather than hiding behind technology, it's going to be the people who stand in front of it, who use it as a stepping ladder, that ultimately get ahead. 

Provide a greater level of service to your clients.
The level of service that you provide and the experience that you give to your customers is so freaking important. If you want someone to choose you over a bot, you’ve got to deliver a 5-star experience. You may not be faster, but your clients need to see that working with you is superior overall in your interactions and delivery. 

Showcase your human empathy. 

Empathy is your ability to relate and connect with the other person to form a relationship. You need to show your customers that you deeply understand where they’re at and what they’re seeking. Then, you create trust in your ability to help them get there. 

Relationships take time. Building trust takes time. And so now more than ever, with machine learning becoming so prevalent and AI being so sophisticated that you can basically say what you want and get a form of it immediately, the human element will be what sets you apart. 

Your voice and the energy behind it are irreplaceable and what you need to use to stand out. AI can do a lot of things, but it’s not you. AI doesn’t have your energy. AI cannot make people feel seen and heard and understood in the ways that you can. And that, my friend, is your success frequency. 

This is why your success frequency is more important now than ever before. So live into it, and act on it.