Marketing Episodes

322: How Can You Make Your Nonprofit’s Message Stick? (Salvatore Manzi) SUMMARY Special thanks to TowneBank for bringing these conversations to life, and for their commitment to strengthening nonprofit organizations. Learn more about how they can help you at TowneBank.com/NonprofitBanking. Why do even the most passionate nonprofit leaders struggle to cut through the noise and communicate a message that truly inspires action, and what can they do to make it stick? In episode 322 of Your Path...

314: It’s Time to Rethink How Your Nonprofit Does Marketing (Lou Kotsinis) SUMMARY Special thanks to TowneBank for bringing these conversations to life, and for their commitment to strengthening nonprofit organizations. Learn more about how they can help you at TowneBank.com/NonprofitBanking. Many nonprofits treat marketing as a luxury or an afterthought, but doing so limits their impact. In episode #314 of Your Path to Nonprofit Leadership, digital strategist Lou Kotsinis challenges nonpro...

295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler) SUMMARY This episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity, help finding an interim executive, or to find your next leader. Are you struggling to align your nonprofit’s marketing efforts with fundraising goals while staying true to your mission? Marketing can feel daunting, but mastering it is crucial to driving impact and building de...

249: Maximizing Video to Tell Your Nonprofit Story (Diane Strand) SUMMARY Ever wondered how harnessing the power of video storytelling could revolutionize your nonprofit's outreach efforts? In episode #249 of Your Path to Nonprofit Leadership, Diane Strand, a seasoned entrepreneur and nonprofit founder, shares invaluable insights into maximizing the impact of video to convey your organization's narrative. Diane explores how leveraging video storytelling resonates with individual donors and ...

238: Is It Time to Redesign Your Nonprofit’s Website? (David Pisarek) SUMMARY Is your website as effective as it needs to be for your nonprofit? In episode #238 of Your Path to Nonprofit Leadership, digital marketing expert David Pisarek shares how you can dramatically improve your website and digital marketing efforts and why you should invest in that effort right now. Learn what a redesign process looks like, the typical costs, and how to find a great agency with which to work. David’s ex...

223: Does Your Nonprofit Brand Effectively Communicate Who You Are? (Mark Miller & Ted Vaughn) SUMMARY How can your nonprofit stand out amidst all of the great causes in your community? In episode #223 of Your Path to Nonprofit Leadership, Mark Miller and Ted Vaughn, authors of the book Culture Built My Brand: The Secret to Winning More Customers Through Company Culture discuss the role of storytelling in attracting and retaining donors and why most attempts at storytelling fall short. ...

123: 4 Steps to Breakthrough Marketing for Nonprofit Leaders (Cheryl Williams) SUMMARY In an environment when the term “hybrid” represents a new layer of complexity for nonprofit programming, fundraising and communications, it’s easy to get lost in a flurry of activity without effectively marketing your nonprofit organization. As a nonprofit leader, how do you best determine what effective marketing and communication even looks like for your organization? Fortunately, Cheryl Hudg...

101: How to Energize Your Nonprofit’s Social Media (Dana Snyder) SUMMARY Do you find your nonprofit’s digital marketing strategy is simply reacting to the latest social media craze? As a nonprofit leader, you’re not alone, and you simply don’t have the time or resources to flounder around in a space that is increasingly important to the engagement of critical friends and donors to your organization. Fortunately, Dana Snyder is the perfect person to talk about this dilemma, and bri...

015: Personal Branding for the Nonprofit Professional (Yvonne Levine) SUMMARY What is Personal Branding, and why is it important for you as a nonprofit professional? That’s exactly what Yvonne Levine and I discussed in this episode of the Path. Yvonne’s great coaching and consulting experience with different organizations - and their senior leaders - provides many useful take-aways for current and aspiring nonprofit leaders who want to engage in genuine activities to build their positive brand. ...