Why Email Marketing Is Not Going Away Anytime Soon with Jeff Felten
Many companies have a love-hate relationship with marketing. Choose the wrong tactic, and you pay for it dearly. Create a well-thought-out marketing strategy and watch your business grow. Email marketing is one of those areas that continue to...
Many companies have a love-hate relationship with marketing. Choose the wrong tactic, and you pay for it dearly. Create a well-thought-out marketing strategy and watch your business grow.
Email marketing is one of those areas that continue to produce a high ROI when done correctly.
Content creators have realized an email newsletter is a valuable solution. It allows you to connect with people and dig deeper into your topic in a newsletter rather than being at the mercy of the social media platform algorithm for your content to be seen.
Jeff Felten, an email marketing strategist for service-based brands. Not only does he writes emails that convert to clients, but he also teaches others how to do it effectively.
In this episode, you’ll learn:
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How Jeff’s decision to niche down on email marketing as a service helps him stand out as a copywriter
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What makes an email an effective marketing tool
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The component that most people leave out in their email marketing
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How to differentiate your emails so people will want to open them
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What makes email marketing so powerful?
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How email can help you build a trusted relationship with the reader
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The growing newsletter culture and why it is happening now
CONNECT WITH JEFF:
CONNECT WITH LISA
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Email: lisa@lisamcguire.com
