Building a Network and Personal Brand on LinkedIn with Mason Cosby

Mason Cosby is obsessed with achieving ridiculous results for growing B2B companies. He currently leverages his personal brand as he serves as the Business Development lead on the ABM team at Gravity Global. 

There are many questions about building a personal brand when you work for a company. Over the last year on LinkedIn, Mason has grown his account by 10,000 followers. 

Other people are noticing too. He’s the host of The Marketing Ladder podcast, a speaker on Account Based Marketing, and was recently named as one of the top 50 voices of 2022 in the GTM Space.

In this episode, you’ll learn:

• How career experiences helped Mason recognize a good work environment when he saw it.
• How Mason took the lessons from a job loss and turned it into creating The Marketing Ladder, helping others in the marketing industry find a good fit for their next role.
• The process used to build a following to find his ideal audience who will be more likely to buy from you than your family and college friends. 
• The power of commenting on other accounts with large followings
• A strategy to borrow audiences from other creators
• The importance of creating the right content for your audience
• How your personal brand, when working for a company, can help improve its bottom line and become a career asset for you. 

Connect with Mason