Your Passion, Purpose and Personal Brand
Why am I here? What is my purpose?
How can I live in alignment with who I was created to be?
People are waking up to realize the life that was promised to them does not exist, nor does it begin to provide fulfillment. Join Lisa McGuire each week for interviews with intentional leaders who have not been afraid to reinvent themselves. Solo episodes are about growing to experience "so much more" and the impact of becoming your legendary self when living by your design.
Recent Episodes
252
Nov. 10, 2026
The Courage to Say No and Stop Living by an Old Story with Scott Simon
What if the most courageous thing you could do is stop living according to a story that no longer fits who you are? Courage isn't always about taking a leap, making a big decision, or pushing through fear. Sometimes it begins with a question you've been avoiding. Other times, it means saying no to something you've spent years believing you should want. In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Scott Simon, author, speaker, and founder of the globa
251
Nov. 3, 2026
Finding the Courage to Be Who You Are with Lisa McGuire
What happens when you've done everything you were supposed to do, and the life you built around that success no longer fits the person you've become? Over five years and 250 episodes, I've had the privilege of talking with accomplished entrepreneurs and leaders. In those conversations, a pattern kept surfacing that changed how I think about success and personal branding. Many of the most impressive people I've interviewed are still looking for something their achievements never delivered. I re
250
Oct. 27, 2026
Will AI Recommend You? The Two Visibility Gaps Keeping Your Business Invisible with Cassie Egli
Somewhere along the way, your expertise deepened and the work you're capable of leading changed shape. The question is whether anyone noticed, including the AI tools your next client is using to decide who to call. For the 250th episode, marking five years of Your Passion, Purpose & Personal Brand, Lisa McGuire talks with Cassie Egli, founder of S4 Marketing and an AI visibility strategist, about two gaps that quietly cost businesses opportunities. One lives inside you. It's an identity gap, w
249
Oct. 20, 2026
What Can Never Be Copied? Discover the Value That Makes You the Only Choice with Lisa McGuire
What if someone could copy your offer, your process, your pricing, and even your messaging? What would still make someone choose you? In a marketplace where AI makes content, information, and expertise increasingly accessible, standing out can feel like a never-ending competition. But the most valuable part of your business may be something you've spent years overlooking. In this final episode of the Category of ONLY™ mini-series, Lisa McGuire explores what makes your contribution distinctive
248
Oct. 13, 2026
You May Be the Last Person Able to See Your Own Value with Lisa McGuire
What if the reason you're struggling to communicate your value is that you're standing too close to it to see it clearly? You've spent years building expertise, navigating challenges, developing natural abilities, and making contributions others recognize immediately. Yet when someone asks what makes you different, you struggle to find the words. The things people find extraordinary about you may feel completely ordinary. Your most valuable abilities might be the very ones you've stopped notic
247
Oct. 6, 2026
What Are People Carrying Away From You? How to Discover Your Distinctive Value with Lisa McGuire
What if the most valuable thing people receive from you is something they never actually paid for? A client may hire you for a strategy, a project, a solution, or a specific outcome. Years later, the deliverable may be forgotten. What remains could be a question you asked, a decision you helped them make, a standard they stopped compromising, or a way of seeing their work that changed what they did next. That is where some of the strongest evidence of your distinctive value may be hiding. In
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