July 2, 2019

Bracken Darrell, CEO of Logitech

Bracken Darrell, CEO of Logitech

How to transform a global player and make it a huge success story

In the last 8 to 9 years, Logitech became one of the great success stories regarding the transformation of a corporate.

I grew up with Logitech keyboards and mice, but over the years I barely heard fresh news.
When I met Bracken at TNW 2018 in Amsterdam (https://thenextweb.com) and listened to his keynote, blew me away.

It's incredible how the companies' approach changed since he came in as CEO. That's why I invited Bracken to the show.

See the whole article & shownotes at: https://thevaluelab.co/

Moreover here are some useful links:

--- Send in a voice message: https://anchor.fm/digital-leaders/message