Unicorn Bakery - The Startup Founder Podcast

Unicorn Bakery - The Startup Founder Podcast

Unicorn Bakery is the startup podcast about the essential questions and issues in founding a startup. We interview the world’s leading startup founders and venture capital investors to cover every stage of the startup process, from ideation and strategy to technical, legal and financial issues. Listen to stories and lessons learned from the world's best founders and learn what it takes to create and scale your own startup.

Recent Episodes

View all
Spotting Trends in AI, Robotics, and Space – Finn Murphy’s Investment Playbook on building Nebular as a Solo GP
June 12, 2025

Spotting Trends in AI, Robotics, and Space – Finn Murphy’s Investment Playbook on building Nebular as a Solo GP

In this episode of Unicorn Bakery, Mike Mahlkow sits down with Finn Murphy, General Partner at Nebular, to discuss how Finn identifies emerging trends and invests in founders building the future. Finn shares his philosophy of...
Listen to the Episode
Building a €20 Billion Banking-as-a-Service Platform – Insights from Swan’s CEO Nicolas Benady
May 29, 2025

Building a €20 Billion Banking-as-a-Service Platform – Insights from Swan’s CEO Nicolas Benady

In this episode of Unicorn Bakery, Nicolas Benady, co-founder and CEO of Swan, shares the journey of building one of Europe’s leading Banking-as-a-Service (BaaS) platforms. Nicolas takes us behind the scenes of how Swan start...
Listen to the Episode
Nir Eyal: How to Build Products People Love Without Losing Focus
April 25, 2025

Nir Eyal: How to Build Products People Love Without Losing Focus

In this episode of Unicorn Bakery, Nir Eyal, bestselling author of "Hooked" and "Indistractable", joins Fabian Tausch to discuss how to design habit-forming products, balance personal focus, and build a life free from distrac...
Listen to the Episode
Cloudflare Growth Playbook Revealed: How Cloudflare scaled to $1 Billion AR | Growth & Go-to-market-strategies | Chris Merritt, Former Cloudflare Chief Revenue Officer
April 11, 2025

Cloudflare Growth Playbook Revealed: How Cloudflare scaled to $1 Billion AR | Growth & Go-to-market-strategies | Chris Merritt, Former Cloudflare Chief Revenue Officer

Chris Merritt, former CRO of Cloudflare, shares how the company scaled from single-digit millions to $1 billion in ARR and built a foundation for long-term, sustainable growth. Chris unpacks the strategies behind scaling go-t...
Listen to the Episode
How Clay Scaled from 0 to $30M ARR in 2 years with Product-Led Growth with Co-Founder & CEO Kareem Amin
April 1, 2025

How Clay Scaled from 0 to $30M ARR in 2 years with Product-Led Growth with Co-Founder & CEO Kareem Amin

Clay is one of THE success stories of the last years. But in early 2022, after 5 years of building, Clay did close to 0 in revenue. Two years later, Clay did approximately 30 million in ARR (Annual Recurring Revenue). Kareem ...
Listen to the Episode
Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case
March 14, 2025

Vanta CRO on building a $100M+ ARR Revenue Engine – and how you can do, too | Predictable Sales Engine | Hiring Sales Talent | Selling to SMBs with Vanta CRO Stevie Case

Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, St...
Listen to the Episode
View all Episodes