Episodes

June 28, 2024

MetaConsulting and More

Join Ron and Ed as they explore the concepts behind Ed's new venture, the MetaConsulting Academy. Ed developed the idea of a metaconsultant a few years age when he realized that he has spent the better part of his career cons...
June 21, 2024

Billing by the nanosecond? Fifth interview with Tim Williams

Ron and Ed welcome back for the fifth time, author, speaker, and positioning and strategy guru, Tim Williams. Tim has been doing a ton of thinking (as always) about a productized business model and capturing the value of AI f...
June 14, 2024

Progressives & Anti-progress: Interview with Kimberlee Josephson

Ron and Ed welcome Dr. Kimberlee Josephson back to the show for a fourth time. This week they will talk about Kimberlee's latest articles published on the AIER site, including: * Apple’s Big Business: Mises is Right, Sen Warr...
June 7, 2024

Reframing Accounting: Interview with the Brothers Garcia

Join Ron and Ed as the interview Hector and Carlos Garcia about their upcoming conference Reframe 2024: Influential Conversations for Accountants. This conference centers on the transformative power of language in reshaping p...
May 31, 2024

The "Third Rail" of Pricing - More on Price Discrimination

Ron and Ed dive deep into the contentious world of price discrimination. They explore how businesses leverage consumer data and market segmentation to charge different prices for the same product, sparking debate over fairnes...
May 24, 2024

Project Management Insights from D-Day

Join Ron and Ed for an enlightening episode where we draw pivotal lessons from the extraordinary planning and execution of D-Day, as detailed in the National Review article, D-Day at 80: How the Allies Won at Normandy and Cha...
May 17, 2024

Friday Farrago

Time once again for another alliterative assembly with a dash of associated assonance as Ron and Ed pull together a patchwork of punditry. In other words, Ron spent a lot of time on planes last week and digested six issues of...
May 10, 2024

Technology Trends with Greg Tirico

In this episode, Ron and Ed welcome back Greg Tirico to delve into the 2024 Tech Trends Report from Future Today Institute, a whopping 980-page behemoth at FutureTodayInstitute.com/trends. The report unveils a groundbreaking ...
May 3, 2024

Wealth’s Way: The Wisdom and Wonders of Shareholder Capitalism

Thomas Sowell has written that “Profits are perhaps the most misconceived subject in economics.” Join Ed and Ron as we explore R. David McLean’s superb new book, The Case for Shareholder Capitalism: How the Pursuit of Profit ...
April 26, 2024

Is the CPA shortage a feature or a bug?

Much digital ink has been spilled and podcast conversations had about the dearth of both accounting degree graduates and CPAs. In this episode, Ron and Ed will explore the topic including the 150-hour rule, reciprocity, licen...
April 19, 2024

Hearth of a Cheetah: Second interview with Magatte Wade

Ron and Ed are thrilled to have Magatte Wade back on the The Soul of Enterprise to talk about her new book, Heart of a Cheetah: How we have been lied to about African poverty and what that means for human flourishing. Magatte...
April 12, 2024

Glorious Gallimaufry

Well, it has happened again, Ron and Ed's stacks of stuff are bursting beyond their britches, so it is time to trot out some alliterative alchemy to rightly rectify the seriously sticky situation. Okay, enough already. Just s...
April 5, 2024

Scaling New Heights: Sixth interview with Joe Woodard

Ron and Ed welcome for an unprecedented sixth time, Joe Woodard. As always this will be a wide-ranging conversation but likely topics include: plussing your offering, why people don't value your offering and what to do about ...
March 29, 2024

Subscription Economy Update - March 2024

Join Ron and Ed as we dive deep into the dynamic world of subscription business models. With the landscape constantly evolving, we'll bring you the latest insights and happenings that are shaping the future of subscriptions. ...
March 22, 2024

Subscription-based legal services - Interview with Scott Reib

Ron and Ed are joined by Scott Reib who is known as “America’s Legal Coach.” For the last two decades, Scott is a firm believer that legal advice doesn’t have to be expensive or intimidating. His passion lies in changing the ...
March 15, 2024

Private Equity in Accounting: Michael Breit, CEO, EisnerAmper

Join Ed and Ron for our interview with EisnerAmper’s Chairman and CEO, Michael Breit, for a discussion of private equity in accounting, including how EisnerAmper’s changed its governance structure. We'll also discuss the adva...
March 8, 2024

Leveraging Logic, Unleashing Magic: The Art of Subscription

In an engaging email exchange between Ron and Reilly Newman, a Brand Scientist, Reilly shares his insights and challenges while reading the book Time's Up! He is particularly interested in applying the subscription business m...
March 1, 2024

Growth Grief - Guarding against the glitz and glamour of scale

Growth for growth's sake is the ideology of a cancer cell, not a sustainable business. Yet, the myth of growth and market share persists. Grow market share! You must be scalable! We are told over and over, and profits will fo...
Feb. 23, 2024

The Future of ERP Systems: Second interview with Aaron Harris

What does the future hold for accounting/ERP systems? There is no one better on the planet better to answer this question than Aaron Harris, Sage's Global CTO. Aaron is responsible for Sage’s technology strategy and software ...
Feb. 16, 2024

The Time Tax: The Crime of Stealing Customers' Time

Inspired by an article by former TSOE guest B. Joseph Pine II, and James H. Gilmore, Ed and Ron will explore how businesses--including professional firms--can stop wasting the customer's time. Strategies for helping customers...
Feb. 9, 2024

The Conservative Futurist: Interview with Jim Pethokoukis

America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. But as we moved into the late 20th century, we grew cautious, even cynical, ab...
Feb. 2, 2024

Punditry Punt

Unfortunately, our Guest fell ill, and could not join us, but don't worry pros play hurt, so Ron and Ed have called an audible, and will be punting to a pine on some stuff in the stacks.
Jan. 26, 2024

The Jones Act - Interview with Colin Grabow

On this week's episode Ron and Ed welcome Colin Grabow of the CATO Institute's Herbert A. Stiefel Center for Trade Policy Studies to talk about the Jones Act (aka Merchant Marine Act of 1920) which regulates maritime commerce...
Jan. 19, 2024

I Have a Right! Do you?

What does it mean to say I have a right to something? In this thought-provoking episode, Ron and Ed will delve into the distinct realms of negative and positive rights, exploring how they shape our understanding of individual...