Turning Conference Ideas into Action with Jamison Gosselin

In this episode, Larry Williams sits down with Jamison Gosselin, the principal of Jamison Marketing, to discuss the critical steps for turning conference takeaways into actionable projects. They dive into setting up a vision, managing urgent versus important tasks, securing buy-in from the team, and effectively planning to ensure the ROI from conference learnings. Jamison shares practical advice on creating post-conference action plans, prioritizing important marketing initiatives over daily urgencies, and building executive buy-in with compelling visions backed by data. This insightful conversation is packed with strategies to help marketing executives and their teams implement ideas collected from industry events.

00:00 Creating a Vision for Your Project

01:04 Introduction to the Speaker and Topic

01:43 Challenges of Implementing Conference Takeaways

02:26 Developing an Action Plan

03:44 Justifying Conference Expenses

05:13 Setting Deadlines and Accountability

06:24 Managing Urgent vs. Important Tasks

08:59 Tools and Technologies for Project Management

10:36 Gaining Buy-In from Your Team

13:38 Conclusion and Key Takeaways

https://www.linkedin.com/in/jamisongosselin/

https://www.linkedin.com/company/jamison-marketing-communications-llc/about/