The Move In Senior Living Marketing
Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry. Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who ...
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Recent Episodes
Jan. 6, 2026
What Senior Living Marketing Taught Us in 2025, and How to Win in 2026 with Eric Varin
In this episode, Eric Varin, Vice President of Sales and Marketing at Grand Living, joins the conversation to unpack how senior living marketing is changing, and what leaders need to do next. Eric shares why authenticity and ...
Dec. 22, 2025
Conversations that Moved Me: Reflections from a Year of The Move In with Guest Host Greg Anderson
In this special year-end conversation, Guest host Greg Anderson interviews regular host Larry Williams as he reflects on the insights gained from hosting 50 episodes of the Move In Senior Living Marketing podcast. They discus...
Dec. 16, 2025
From Black Holes to Better Leads: Modernizing Call Tracking with Charlie Scholz
In today’s conversation, recorded at the SMASH conference, Charlie Schultz, Senior Director of Marketing at True Connection Communities, brings his agency-honed expertise in digital attribution to spotlight one of the senior ...
Dec. 9, 2025
From Mailers to Machine Learning: The Evolution of Senior Living Marketing with Shonia Russelle
In this episode, Shonia Russelle shares her 35-year journey in senior living marketing, emphasizing the importance of embracing change, lifelong learning, and the evolving landscape of marketing strategies. She discusses the ...
Dec. 2, 2025
Connecting the Dots: Unifying Sales, Marketing, and Data with Sonia Vachon
In this episode, Sonia Vachon of Further delves into the rapidly evolving world of senior living sales and the critical need to break down silos between sales and marketing. She shares why today’s most successful organization...
Nov. 25, 2025
How Dynamic Creative Drives Engagement with Pandel Ludwig
In this insightful episode recorded at the SMASH conference, Pandel Ludwig, Director of Marketing at American Senior Communities, takes a deep dive into the evolving world of dynamic creative optimization. Pandel shares how h...
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