The Move In Senior Living Marketing
Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry. Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who ...
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Dec. 16, 2025
From Black Holes to Better Leads: Modernizing Call Tracking with Charlie Scholz
In today’s conversation, recorded at the SMASH conference, Charlie Schultz, Senior Director of Marketing at True Connection Communities, brings his agency-honed expertise in digital attribution to spotlight one of the senior ...
Dec. 9, 2025
From Mailers to Machine Learning: The Evolution of Senior Living Marketing with Shonia Russelle
In this episode, Shonia Russelle shares her 35-year journey in senior living marketing, emphasizing the importance of embracing change, lifelong learning, and the evolving landscape of marketing strategies. She discusses the ...
Dec. 2, 2025
Connecting the Dots: Unifying Sales, Marketing, and Data with Sonia Vachon
In this episode, Sonia Vachon of Further delves into the rapidly evolving world of senior living sales and the critical need to break down silos between sales and marketing. She shares why today’s most successful organization...
Nov. 25, 2025
How Dynamic Creative Drives Engagement with Pandel Ludwig
In this insightful episode recorded at the SMASH conference, Pandel Ludwig, Director of Marketing at American Senior Communities, takes a deep dive into the evolving world of dynamic creative optimization. Pandel shares how h...
Nov. 18, 2025
Designing for Today’s Consumer Demands with Heather TerHark
In this episode of With the Move , host Larry Williams sits down with Heather TerHark, Chief Strategy Officer at Vivo Senior Living and a Board Advisor for SMASH, to explore how consumer demand in senior living is rapidly evo...
Nov. 11, 2025
Empathy, Trust, and the Art of Letting Go with Matt Paxton
In this episode of The Move In , host Larry Williams sits down with Matt Paxton, one of the nation’s leading cleanout experts, star of Hoarders and Filthy Fortunes , and author of Keep the Memories, Lose the Stuff . Matt shar...
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