The Most Important Podcast Ever

Welcome to The Most Important Podcast Ever, where we uncover the extraordinary stories of everyday people. I’m Brian J. Dunn, former Best Buy CEO and Founder of The Dunn Group. Each episode dives into the journeys of those who’ve faced challenges, embraced change, and emerged with lessons worth sharing.

Recent Episodes

78
Sept. 1, 2026

Episode 78 of The Most Important Podcast Ever brings the wedding trilogy to a close.

Brian sits down with executive producer Kassie to look back on Joe and Abby’s wedding weekend — the joy, the faith, the family, the laughter, and the moments when Susie felt especially close. He reflects on watching his youngest son become a husband, welcoming Abby as a daughter, seeing her wear a necklace that once belonged to Susie, celebrating a wedding Mass in a church deeply woven into the Dunn family’s history, and what it felt like to simply stop and be present for all of it. There are
77
Aug. 25, 2026

I’ve Loved Goldens My Whole Life. Then I Met a Newfie. | Ep. 77 with Lisa and Kerry Sersha

I’ve had Golden Retrievers my entire adult life, and I still absolutely adore the breed. We’ve always been a Golden family. Then I met a Newfie. In Episode 77, I sit down with Lisa and Kerry Sersha, the heart and soul behind Black Wolf Kennels—and the people who brought my Newfoundland, Dickens, into my life. We talk about Lisa’s 30-year journey with Newfoundlands, what makes these gentle giants so unique, raising and training them, and the extraordinary bond that develops between dogs and th
76
Aug. 18, 2026

Episode 76 | Joe & Abby | Before We Say “I Do”

A few days before my son Joe marries Abby, I wanted to capture a moment in their lives that will never come again. Not the wedding planning. Not the flowers, seating charts or schedules. Just the two of them — on the edge of becoming husband and wife. In this very special episode of The Most Important Podcast Ever, I sit down with Joe and Abby to talk about their nearly 10-year journey together: how they met, what they’ve learned about each other, what they admire most in one another, and the
75
Aug. 11, 2026

Episode 75 | Two Weddings, One Dad & A Whole Lot of Opinions (Most of Them Mine).

Two sons. Two weddings. Three weeks apart. And one dad learning that his job is mostly to smile, show up, write a check here and there—and stay out of the way. For Episode 75, Kassandra Cisneros turns the tables on Brian for a funny and heartfelt conversation about weddings in 2026, the changing role of a father, memories of Sue, watching his sons become men and friends, and a summer filled with family, golf, basketball and gratitude. Because life moves quickly—and sometimes the most important
74
Aug. 4, 2026

Episode 74 | Steve Jensen | Great Leaders Build Great People

Episode 74 | Steve Jensen | Great Leaders Build Great People What makes someone a leader people genuinely want to follow? In Episode 74 of The Most Important Podcast Ever, Brian Dunn sits down with longtime colleague and accomplished executive Steve Jensen for a conversation filled with practical leadership wisdom earned over a lifetime of building teams, developing people, and leading organizations through growth and change. From growing up on an Iowa hog farm and serving in the military to l
72
July 28, 2026

Episode 73 | Rachel Kerr-Schneider | The Widow Chose Red: Grief Isn't the End of the Story

How do you choose life again after losing the person you love? In this deeply moving episode of The Most Important Podcast Ever, Brian Dunn sits down with author Rachel Kerr-Schneider to explore one of life's most difficult journeys—finding hope after profound loss. Rachel shares the remarkable story behind her memoir, The Widow Chose Red, reflecting on her husband John's courageous battle with ALS, the challenges of caregiving, and the long, often unpredictable path through grief. Having bot