The Role of AI in Redefining Media Buying and Advertising
In this rerun episode of the Media Buying Podcast, Jim and Rob welcome back Greg from StackAdapt, VP of Inventory Development, to discuss how AI is reshaping media buying through workflow automation, performance optimization, and faster creative production across channels. Greg explains StackAdapt’s omnichannel focus on the audience journey and introduces IVY Studios, an agentic AI tool that can build media plans, make recommendations from historical data, and generate or edit creatives acro…
Your ROI Will Double With These Digital Billboard Strategies
Welcome back to The Media Buying Podcast.
In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll.
They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses.
From the explosive growth in industry investment and high-pro…