Umba Daima was created based on Iris's deep passion for teaching and community building. The company was originally an e-commerce art gallery that promoted the works of African and Caribbean artists. The site was successful, but when Iris discovered NFTs, she realized it "presented a compelling opportunity for artists to monetize their work beyond what our little platform was gonna provide." After this realization, Iris left her position at Vox Media to focus entirely on building an NFT studio.
Umba Daima has grown quickly since its launch in March 2021. The community currently boasts 2,500 members on its Discord channel and over 40,000 followers across all social media channels. Further, their network of artist groups has grown to 25 collectives representing nearly every continent. However, despite their rapid rise, Iris notes that the group still has ambitious goals for community growth.
Iris describes drawing from her experiences as a teacher and grass routes political organizer to bring people together and achieve these goals.
We are working on multiple initiatives to collaborate with various companies and entities, both Web3 and non-Web3, to launch compelling, immersive experiences, AR VR music, dance, performance, you name it.
Umba Daima will launch its first large event series this year in Atlanta. The event series will consist of 24 events over 12 months and will build off the success of the previous small-scale events that Umba Daima has hosted.
Listen to Alex's full interview with Iris to learn more about these events and how you can get involved with Umba Daima. The podcast is available for download via Apple, Spotify, and other major streaming platforms.
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