Nov. 28, 2025

Igniting Belief - The Power of Evangelism | Guy Kawasaki

Igniting Belief - The Power of Evangelism | Guy Kawasaki

Today on The Future is How, Frederik's guest is Guy Kawasaki. In 1983, when there was no such thing as evangelism in businesses and corporations, he popularized it, while working with the Macintosh Division of Apple. He set standards beyond Apple. Today, Guy is the Chief Evangelist of Canva, the online graphics-design company from Australia. Guy is also the author of fifteen books, New York Times and Wall Street Journal  bestsellers. He is a keynote speaker and host of the Remarkable People Podcast, as well as an investor.


In this episode:

• Belief in oneself is the most powerful gift.

• Evangelism is an ethos, not just a title.

• Remarkable people go through growth, grit, and grace

• It's not about how you get your job, but what you do once you're in.

• Showing up for others can have a profound impact.

• Purpose is often created through passion and experimentation.

• An open mind is essential for recognizing wisdom.

• Empowerment can come from simple acts of kindness.

• AI is a transformative force in our lives.

• The future is shaped by our choices and actions.

• A mindstate moment on evangelism

• Underrated and overrated tech-trends


Chapters:

00:00 Intro

04:38 A kick butt-moment: Frederik’s first encounter with Guy at a Steve Jobs Keynote.

07:31 Evangelism is ethos: the good news on creativity

10:15 Remarkable people: growth, grit, and grace

14:14 Steve Jobs: The remarkable Apple Universe

16:53 Inspire inspiration: Basic human skills

19:01 The embodiment of grace: Jane Goodall

21:52 The Chris Webster-story: Showing up at the chauffeur´s memorial

25:16 Finding purpose: Experiment your way forward

28:16 In love with AI?: The biggest deal in Guy´s career

30:46: Recognizing wisdom: Open and closed minds

34:23: A mindstate moment: Tangible evangelism

38:58: A quick fire round of questions

47:29: Quitting jobs: Certainty versus unchartered territory

 49:29: The shit sandwich: Finding your calling

 

Where to find Guy Kawasaki:

Homepage: https://guykawasaki.com/

Book: Wiser Guy: https://guykawasaki.com/books/wiser-guy/ 

Podcast: https://guykawasaki.com/remarkable-people/

LinkedIn: https://www.linkedin.com/in/guykawasaki/

Where to Find Frederik G. Pferdt:

NextLetter: ⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com   ⁠⁠⁠

Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠

⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠


Music: Andreas Horchler