THE FUTURE IS HOW
Welcome to The Future Is How, a podcast that empowers you to actively shape your future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, former Chief Innovation Evangelist at Google, it explores how to build a future-ready mindstate through engaging conversations with experts in sleep, nutrition, mindfulness, and more. Move beyond predictions—discover how to turn anxiety about the future into excitement and possibility, starting with your mindstate. Tune in and take control of your tomorrow.
Recent Episodes
Jan. 23, 2026
How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross
🎧 The Future Is HOW with Ivy Ross How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross In this episode, Frederik Pferdt sits down with Ivy Ross , Vice President of Design for Hardware Products at Google an...
Dec. 18, 2025
The Future is How | Best of 2025
As 2025 comes to a close, it’s time to pause and look back. Not to summarize the year, but to harvest what truly mattered. This was a year full of futures. Full of encounters with people who don’t wait for what’s next, but ac...
Nov. 28, 2025
Igniting Belief - The Power of Evangelism | Guy Kawasaki
Today on The Future is How, Frederik's guest is Guy Kawasaki. In 1983, when there was no such thing as evangelism in businesses and corporations, he popularized it, while working with the Macintosh Division of Apple. He set s...
Nov. 14, 2025
The Art of Starting Before You’re Ready | Tessa Forshaw and Rich Braden
Today on The Future is How , Frederik's guests are Tessa Forshaw and Rich Braden – authors of Innovation-ish: How Anyone can Create Breakthrough Solutions to Real Problems in the Real World Rich Braden is the founder and CEO ...
Oct. 31, 2025
Be More Pirate, Build the Future | Sam Conniff
Today on The Future is HOW , Frederik sits down with Sam Conniff – bestselling author of Be More Pirate , social entrepreneur, and creator of Uncertainty Experts , the world’s first science-based immersive program designed to...
Oct. 17, 2025
Becoming Future You | Suzy Welch
The Future Is HOW with Suzy Welch. Suzy is a bestselling author, journalist, and educator — and one of the most authentic voices when it comes to leadership and purpose today. You may know her from Harvard Business Review , N...
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