Ashley David

Ashley and Jude David on faith family and entrepreneurship — acquiring Pink Salt Riot, raising six kids, and navigating life as married dealmakers building businesses together.

In this episode, Ashley shares a powerful framework for discerning decisions in life and business one rooted in her faith.


Instead of always searching for the perfect “yes,” she learned to pay close attention to God’s “no.” When things feel blocked, off, or unsettled, it’s often divine redirection not failure. Ashley recalls a moment of praying through every possible objection before stepping into her next season of business, and how peace came not from certainty, but from trust.


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