Sales/Marketing Episodes

How can Libertarian candidates stay top of mind with voters using recurring content?

How can libertarians can learn to convert people to liberty without them even realizing they're being converted?

Helping you prepare and overcome common Republican and Democrat objections to Libertarians and third parties.

Who's our target market when we're trying to #SellLiberty? Who should the Libertarian Party be focusing their time and energy on attracting?

Sales and marketing are BFFs, and in order to be successful sales professionals for liberty, establishing a strong brand is incredibly important. How do we build that brand? Chris Goyzueta gives your 8 easy strategies on today's episode.

I've found that I learn best when I didn't even realize I was learning in the first place. The same thing is true when we're selling liberty! How? While the debate over bold/principled versus practical/pragmatic messaging has taken the greater liberty movement by storm, longtime Libertarian activist Carla Howell joins the program to show how both a bold AND practical message can sell liberty, so long as that message is helping solve people's problems.

So, what makes a good salesman? Jeremy Todd is a sales professional and joins the program to answer that very question, plus how we can apply being a good salesman to the liberty movement.

Did you know that over 80,000 phone calls and over 12,000 doors knocked can make a difference in an election? The phenomenal team at Young Americans for Liberty sure does, and that's why Eric Brakey joins the program to help outline some of the amazing successes they YAL team has accomplished in recent months!

In a world where "being right" appears to be the utmost importance to some in liberty movement, at The Brian Nichols Show, we're focusing on meeting people where they're at, talking about the issues they care about, and offering solutions that solve their problems. Today, I'm excited to announce my new e-book, "4 Easy Steps You Can Take Now To Sell Liberty to Friends and Family", which is a step-by-step guide to how you can better sell liberty to friends and family today!

How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking for answers.

The COVID lockdowns have been one of the most divisive aspects of the COVID-19 pandemic, with many libertarians (like yours truly) raising the alarm to the threat of unintended consequences in blindly following the government's approved list of experts. But did I go to far? Did libertarians scare away potential liberty-curious folks by our strong stance against the government lockdowns? Economist and friend of the show Max Gulker returns to the program and gives his take while also challenging my stance that "if you're explaining, you're losing".

A special sneak-peek into the new video format of The Brian Nichols Show, as today I'm joined by Britt from the Freckles and Britt Show! Starting on Monday, the program will be debuting each episode both via podcast and YouTube! To start things off, Britt joins the program to discuss the way words have lost their meaning, and why definition of words matter!

How often have your gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)... Now, if I were to say, "think of a brand of soda", Pepsi and Coca Cola are likely the first to pop into your mind? Why? Enter the world of marketing. Yes, what you say matters. But if you're out of sight, you're out of mind. That's why today's guest has made bringing professional marketing to the liberty movement. Chris Goyzueta (Making it with Chris G) joins the program and brings years of music industry experience to the greater liberty movement. Listen as Chris outlines why marketing matters and how libertarians can take some easy steps to be better at marketing right now.

We've spoken on Republican and Democratic populism over the past month or so, but what about Libertarian populism? How can Libertarians tap into that energy that runs rampant through the populist appeal? Where can Libertarians help bridge the gap between left and right populists? Joshua Smith returns to the program to give his take on Libertarian populism, discuss his new Youtube show "Break the Cycle", and then talk the future of the Libertarian Party. Give a listen!

2020 brought a lot of unprecedented challenges, with dozens of states taking unconstitutional actions to "protect" their citizens. One such state is New Jersey. With the crackdown on civil liberties in response to the COVID pandemic, Governors like Phil Murphy unintentionally fired up activists all around the country. In New Jersey, the pro-liberty movement is alive and well, and that's in large part due to today's guest: Michael Rufo (NJLP VP of Political Affairs). Mike ran for office as a Libertarian in past elections, but now is focused on helping bring pro-liberty policy to New Jersey by helping coordinate with Libertarian candidates to offer substantive, effective policy prescriptions to bring to the voters. Listen as Mike outlines specific policy and tactical proposals for New Jersey on today's exciting episode!

As we discussed on Friday with Jack Hunter, Donald Trump proved that there was an untapped market within the GOP that a persona like he could take advantage of - populism. However, that populism isn't exclusive to the GOP, as the ascendance of "democratic socialists" like Bernie Sanders and Alexandria Ocasio Cortez has show the Democratic Party just as malleable to the changing political winds. Nick Gillespie from Reason returns to the program to outline the implications of said democratic populism, but also to the causes that have gotten the Democratic Party to this point in the first place.

The ideas of personal liberty and free markets will always win in the battleplace of ideas, but that is irrelevant if people aren't willing to hear our solutions in the first place. So, what can we as libertarians do better to avoid these pitfalls of the past? 2020 Libertarian Party vice presidential candidate Spike Cohen returns to the program to help outline what libertarians *shouldn't* do, and where the Libertarian Party is headed as we move towards the 2022 elections.

Donald Trump proved that there was an untapped market within the GOP that a persona like he could take advantage of - populism. Now, this isn't a new discovery, but rather something that hasn't been effectively utilized by GOP politicians in decades. Instead of learning from what Trump was able to do successfully in his use of Republican populism, many GOP leaders have rejected that approach, leaving many of those voters looking for a path forward. Jack Hunter joins the program to dig into this Republican populism, and with that, how advocates in the liberty movement can utilize that populist sentiments in the GOP to help promote pro-liberty policy.

Finding common ground is one of the most challenging aspects of political discourse in 2021. In a world where "the others" are looked at with skeptical eyes, it's more important for us to enter into good-faith dialogue whenever and wherever we can on issues of agreement. One such area the left and right (should) be finding common ground is that of the death penalty. Today we are joined by Professor David Dozier, professor emeritus in the School of Journalism & Media Studies at San Diego State University and author of "The California Killing Field". David joins the program to make the case as to why the death penalty is as anti-liberty as they come, how to have good-faith conversations with those we disagree with, and how to enact common policy goals into action.

If you've ever stumbled upon a libertarian meme in the wild, there's a high probability that it was a Kanan Vitolo original. Kanan is today's guest, and helps showcase how, yes, memes can in fact change the world! Using the sales skills of piquing interest in a short, concise message, Kanan has mastered the "Art of the Meme", getting his memes featured in news coveragee on such networks as CNN. Listen as Kanan helps dissect the "Art of the Meme", and how libertarians can learn from memes to be more effective communicators.

Today's episode originally aired on "Chief Chats" with Todd Hagopian Kevin Hobbie, where I joined the boys to discuss why messaging matters. ***** ORIGINAL SHOW NOTES: "The boys are joined by podcasting great Brian Nichols to discuss liberty and how the movement can better it’s messaging"

*This episode first aired on The No Gimmicks Podcast with Brady Leonard* Original Show Notes: Brian Nichols is the host of The Brian Nichols Show on We Are Libertarians Podcast Network and an associate editor of The Libertarian Republic. Follow Brian @BNicholsLiberty and follow us @bradyleonard @nogimmickspod

In sales, creating value and building trust are not only an absolutely necessary aspects in "closing the deal", but also fundamental in keeping your "base of business" for the long term, as well. Joining the show today is 2020 Libertarian Party Vice Presidential candidate and entrepreneur, Spike Cohen (@RealSpikeCohen)! Spike joins the show to discuss how we as libertarians can create that value and build trust with folks new to the ideas of liberty.

There was a large portion of the "MAGA" crowd that echoed libertarian sentiments, with many of those MAGA-libertarians being a part of the greater liberty movement in general. So, what's next for those liberty-leaning MAGA folk? Do they stick the route of the GOP, or do the venture to untested waters via the Libertarian Party? Marc Lobliner, CEO of MTS Nutrition/CMO of TigerFitness.com joins the show to give his take, being a member of that liberty oriented Trump voter. Later, we dig into how COVID-19 and the government lockdowns have impacted business. Find Marc Online- Website: http://www.marclobliner.com/ Facebook: https://www.facebook.com/Lobliner Twitter: https://twitter.com/marclobliner