Schema markup (also called structured data) is machine-readable information embedded in your web pages that tells search engines exactly what the content is — a podcast, an episode, a blog post. Google uses it to build richer search results, which improves your pages' chances of being featured and discovered.
Podpage adds schema markup to your website automatically. There's nothing to configure.
What Podpage includes
- Industry-standard format. We follow the schema.org standard that Google and other search engines recognize.
- Podcast-specific types. Your pages describe themselves with the right types —
PodcastSeriesfor your show,PodcastEpisodefor episodes,BlogPostingfor blog posts, andPersonfor hosts and guests. - Page-level detail. Schema covers both the overall page and specific elements like transcripts and videos.
Tip: Curious what Google sees? Paste any page from your site into Google's Rich Results Test.