Welcome to Strategy + Action

Why you're not getting any business - Randall Craig gives some hard truths

Are you struggling to get business as an expert or thought leader?

In this clip from Ep84 of Strategy + Action, Randall Craig lays out some possibilities as to the cause ... and they may be a little hard to swallow.
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The term "thought leader" can be polarizing.

What does that actually mean and what's the difference from being an expert.

Often it's the misuse of the term that causes the negative feelings around it.

I'd never really made a distinction between "expert" and "thought leader" until my conversation with the remarkable Randall Craig on the latest episode of Strategy + Action.

Together, we delved into the world of business growth, trust, and this idea of true thought leadership. 🚀

In this episode, Randall, a seasoned expert in organizational transformation, shares his profound insights on how to take your business to new heights.

He also walks us through some of the key principles behind building trust with both potential and existing clients. Randall provides practical frameworks that will help you evaluate your current position and take purposeful actions to elevate your thought leadership and trust levels. 💼

Check out the full episode and connect with Randall and learn more about his latest endeavor, Braintrust Professional Institute.

https://www.youtube.com/watch?v=geFp7fMGRb0