00:00:00 Creating engaging content that stands out online.
00:05:07 Marketing isn't what I expected, disappointing reality.
00:07:55 Small to mid-sized businesses should experiment, be creative, and not fear failure. Great ads evoke emotions and make people feel something.
00:09:35 Marketing is multifactorial, with numerous issues contributing to its perceived suckiness. The industry has shifted away from creativity and is now focused on generic and unoriginal tactics. This lack of attention-grabbing strategies has caused marketers to overlook the importance of getting people's attention first.
00:13:23 Unemployment led to digital marketing agency career.
00:16:56 "Show your brand and personality on LinkedIn"
00:19:36 Unique interview show adds hot sauce twist.
00:24:17 Video is essential for small businesses. (7 words)
00:27:07 Salt, heat, difference; big, shiny, illogical goofy stuff. Perfect vehicle for attention and revenue.
00:32:15 Passionate owners drive successful businesses; embrace rebellion.
00:33:49 Thanks for watching! Connect at medialeadsco.com.
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"You can't get anyone to do anything until you get their attention first."
America's Sweetheart Eric Ryan is on the show today!
And we're talking all about his mission in life to shake business owners into not making boring marketing on LinkedIn (I think his Manifesto is in the works).
For some reason, when it comes to creating content to showcase our companies, our default as business owners is too often to "play it safe".
But if we don't do something different and engaging (yes, attention-getting!) then we might as well be doing nothing.
✨ Here are 3 key takeaways from our conversation:
1️⃣ Showcasing Personality Pays Off: Eric believes that LinkedIn offers a fantastic opportunity for individuals and brands to express their personality and uniqueness. In the past, time and money constraints made it difficult, but now, it's more accessible and affordable. So, don't be afraid to show your true colors and stand out!
2️⃣ Authenticity is Key: Many people present themselves differently on camera, but Eric encourages authenticity, especially in the B2B world. Most of us have a unique personality that sets us apart. Embrace it, be real, and watch the magic unfold!
3️⃣ A Golden Age of Video: According to Eric, we're in the beginning of a video revolution. While commercials used to be expensive and limited to TV, now, anyone can create videos with their phone. He suggests that small to mid-sized businesses should experiment with creative and low-production videos, as constant content creation is key in the online world.
🎧 Tune in to the full episode (link below) to dive deeper into Eric's journey, his Offensively Creative approach, and how he helps entrepreneurs showcase their true selves through engaging content. Trust me, you don't want to miss it! 🙌
Watch on YouTube or listen now on Apple Podcasts, Spotify, or your favorite podcast platform.
And don't forget to share your thoughts and takeaways in the comments below. How can you be even a little more creative in your marketing today?
eric ryan offensively creative strategy action jason croft content
eric ryan offensively creative strategy action jason croft content
eric ryan offensively creative strategy action jason croft content
