Marketing Episodes

Many business owners don't realize how much time they're wasting on the tools that are supposed to help their business. Today I'm talking about the 3 big time-wasters and what you can do to save yourself and your business.

Here it is — clean and ready to copy straight into Kajabi: How to Make Your Brand Remarkable I want to ask you something — and I want you to really sit with it. Would anyone actually talk about your brand? Not "do people like what you do." I'm sure they do. But would they stop a friend mid-sentence and say, "Wait — you need to go follow this person. You need to check this out"? That's a different question entirely. Seth Godin calls that being remarkable. And he's very specific about what th...

What Actually Is a Brand? (And Why Your Logo Isn't It) If you've been spending time perfecting your Instagram grid, obsessing over your logo colors, or saving up for a fancy rebrand — pause for a second. Because most people are building a brand backwards. And today we're clearing that up. Your Brand Is Not What You Think It Is Let's start with what a brand is NOT. It's not your logo. It's not your fonts. It's not your color palette or your tagline or your perfectly curated Instagram aesthetic. ...

Let's talk about something that happens to almost every small business owner at some point — sales slow down, and your brain immediately goes to "maybe I'm charging too much." So you start tinkering. Maybe you discount. Maybe you peek at what competitors are charging and feel that familiar spiral kick in. I call this the pricing vortex — and it will absolutely drain you if you let it. Here's what I want you to hear today: the price is almost never the actual problem. Think about how YOU spend ...

You know that moment when someone asks what you do and your brain just... freezes? Yeah. Every small business owner I coach has been there. Here's what's really happening: You're worried you'll sound braggy or salesy, so you stumble through some vague response that leaves them confused and you feeling like a weirdo. Let's fix that. The Accordion Method: Start short. Expand only if they're interested. Your shortest version should be effortless and specific. Sometimes "I host a podcast" creat...

You know that words matter, right? We can all relate to how words matter immensely in our personal lives. The same goes for your business. And we call those words your MESSAGING. Messaging is all the WORDS you use to communicate what you do & the value of what you offer. Today I talk you through the 3 reasons why words are so important for your business. 1. They GRAB attraction 2. They ATTRACT your right people (and even repel the people you are NOT meant to serve, which is a good thing, because...

In today's episode I talk about how inauthentic marketing hurts your business. So many new business owners I see are forcing themselves to do & say things that do not feel true to them. And its hurting their businesses.

Hi Friends, today's we're talking about how to properly email your customers/clients & I share an example of what NOT to do. Here's my INSTAGRAM POST showing it so you understand what I saw when I opened it - and you can see how this is not the way you should send an important message.

In today's episode, I help you stop suffering pricing drama in 3 simple steps. Here's the thing: almost ALL new business owners & even veteran owners can have a hard time figuring out the ideal pricing for your products, services & program. It's okay - I've been there too! Remember first of all, that there is no perfect price. There is one that feels COMFORTABLE TO YOU, and that doesn't completely deter people from buying lol. So, here is how to approach pricing your stuff so you can keep movi...

In today's episode, I talk to you about the dreaded word: COMPETITION. So many new business owners freak out when it comes to new businesses popping up that sell the same thing they do. I don't want you feeling this way when it happens to you (because it will) and so today I share 3 ways to cope!

Recently I have found that many new business owners are feeling jealous of other business owners' success. They are letting it get them down & make them feel less than…and even unsuccessful themselves. There are 3 coping mechanisms I have found that work beautifully to eradicate any jealous you may be experiencing!

In today's episode, I share 3 big marketing mistakes many new business owners make. And, of course, I don't want you to make them too - so listen up, this is for you! *****Here's the How to Get First 50 True Fans Training: https://www.kimberlybrock.com/true-fans but know it has been replaced by a NEWER UPDATED VERSION about getting CONSISTENT SALES HERE: https://www.kimberlybrock.com/consistent-sales

In today's episode, I share with you what an email list can do for you & your business so you can decide if you need one or not. Whether you sell products or services in your new business, this is for you! So, before we even get going with this episode, I'm going to share something. And yes, it's a SPOILER ALERT! Here it is: most of you need an email list. Let me say that another way: Yes, most of you reading this right now will need to be building an email list & sending emails on a regular bas...

In today's episode, I share with you 3 things that your customers & potential customers need from you. These will give you thought about how you run your business effectively! I hope that this will shift your perspective & help you see how others view you & your business! 1. They need you to be providing something valuable & needed. Does your product/service get the results they expected? Make sure it is something that people WANT TO PAY FOR - so many new business owners simply want to sell wh...

In today's episode, I have a very special guest: the one and only Melissa Meyer of Bets And Ben Creative. Melissa is not only an amazing woman & gifted copywriter, but she is also one my Grow-Getters members - so this episode is extra special for me! She has some great tips to help you as you write for your business & you get to hear how she started her business as well. Melissa is a copywriter for business owners & owns Bets And Ben Creative. If you need he...

We all know that you can't be all things to all people. Well, the same goes for your business too. Here's 3 examples: 1 - Your can't be all things to all people when it comes to WHO you serve. You have to make a conscious decision for who you want to serve. For example, for me, I specifically chose to serve NEW business owners because that is where my heart lies. I know I can help them the most - and I feel the most empathy for how exciting (and scary) it can be when stepping into business for...

In today's episode, Sydney Chakalos and I talk about SOCIAL MEDIA! Yes, so many of you are struggling with how to get going - and how to get exposure for your business in an authentic way. We discuss WHY social media is a great tool for your business, how to have the proper mindset when posting on social, how to be authentic, and how to take those first steps so you can build a legit following. Sydney gives tons of great advice, so make sure you listen all the way through to the end! He...

Do you get worried that by "selling" you are annoying or pushy? Does it feel "slimy" to try and help customers buy or buy more? In this episode, I want to help you realize that you can sell in a humble yet clear way that actually helps the customer make decisions that will help better their lives. They may not realize they need that "push" and they may not realize they need the results you can give.