On today's episode, Seth speask to James Soto,Founder and CEO of INDUSTRIAL, one of North America’s top B2B marketing agencies.
As Founder and CEO of INDUSTRIAL, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and perspective from working with iconic industrial brands, media, and trade organizations to help them address the challenges they face in this new era of disruptive business models, generational change, digital marketing transformation, and Industry 4.0
INTERVIEW TOPICS
• First-principles thinking for the B2B/Industrial marketer
• Industrial Marketing- Why 90% of B2B/Industrial marketers are failing?
• Levering the understanding of the primitive brain in a marketing
• Why B2B/Industrial businesses have the most potential as marketers
• Making the manufacturing career path more attractive to our
next generation
• The new non-linear B2B/Industrial buyer and buying process
James is a three-time Inc. 5000 Fastest Growing Company leader, keynote
speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine
Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength
Marketing on YouTube, where he shares marketing insights that help industrials
make marketing the strength of their business.
As Founder and CEO of INDUSTRIAL, one of North America’s top marketing
agencies, James has worked with major B2B and industrial brands such as
Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST,
PAM Transport, ASME, and Manufacturing USA.
James is also a prolific visionary, responsible for branding and co-producing
Manufacturing Day, the largest industrial sector promotion in US history; and
now he is co-founder of Nashville Made, a community focused on making way
for makers and manufacturers to thrive in Nashville’s urban core.
Born industrial. Raised digital. James shares his point of view as to why leaders,
marketers, and sellers must make their way of living and marketing obsolete
before generational, technology, market forces or the competition does.
CONNECT WITH JAMES:
james@weareindustrial.com
industrialstrengthmarketing.com
1-615-727-0140
in/jamessoto
@Industrial (@IndustrialTalk)
/Industrial Strength Marketing
/Industrial Strength Marketing
