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Welcome to MythBusters Registered Investment Advisor Edition.
Here we tackle the tall tales of
industry folklore.
MythBusters, registered Investment Advisor edition.
Remember to share and subscribe for more financial services marketing insights, and drop your questions in the comments below.
Welcome to the latest edition of MythBusters RAA edition. Today, we're going to talk about why your marketing isn't working the way you thought it would..
Well, there's a number of reasons for that, let’s address the biggest one right off the bat. It's you. It's your fault. It's your mindset.
If you come into your marketing activities, whether you’re doing them or someone in your office is doing them, whetheryou hire an outside agency like ours, if you don't have the right mindset, it won't matter how good the marketing is. It won't work.
If you come into it with a scarcity-based mindset, a negativity mindset, a"Hey, I've been burned before, that other guy, I bought somethingfrom that other guru, and it didn't work, and I'm not happy, but I guessI'll try this," it's not going to work.
We could have the best marketing in the world, which we do. We could have an amazing A-level, A-player team, which we do, and we could do everything we normally do, and it will work. I don't know what your spiritual beliefs are, but what I've found is when clients enter an agreement with us, and they're excited, they're optimistic, they're passionate, they're ready, magically, it works better.
If they come into it with a negative, "I don't think this is going to work, I’m not sure about this," for lack of a better Winnie the Pooh term Eyeore mindset, it doesn't matter what we do. Your energy will sabotage ourbest efforts. Or whatever efforts, your marketing isn't working.
It's funny. I had this issue myself. I know if I come into work in agreat, positive, upbeat and emotional state, if I am excited and passionate and ready, everything we do works better. If I had a fight with my wife the night before, and I come in pissed off if she decidedthat she was going to make a major purchase, and we're fighting about that.
And let's say if I was worried about money and I come in the nextday, and I'm in a scarcity-based mindset of, "Oh crap, how are we going to pay for all this?" it doesn't work as well. My staff didn't do anything different. My clients didn't do anything different. It came from me.
So, the importance of the emotional state cannot be overstressed. I have this issue with a vendor right now. I have been frustrated for amonth or two, going, "It's not working. It's not working. They need togive me money back. They need to hire us so we can show them how it’s done." Back and forth, back and forth. "Hey, you need to give us a couple of months at no charge because it's not working."
I realized the whole time I have had this negative mindset. There've been delays. I changed my mindset in the last week and a half, magically, it started working. We started getting leads from themarketing that they were doing for us. I said, "Oh my God." I had my head up you-know-where in that specific area, and that's why thathappened.
So, change your mindset. Your marketing will magically work better.
Stay tuned, and in future videos, we'll talk about specific technicalelements of why your marketing isn't working.
Fix your mindset first, and you'll be amazed how well everything else works. Thanksfor tuning in to MythBusters.
Thanks for watching Mythbuster's Registered Investment Advisor edition.
Seth Greene is the nation's foremost authority on direct response marketing for registered investment advisors.
He's a nine time bestselling author, A three-time Dan Kennedy, magnetic Marketing marketer of the year nominee.
Seth Co-hosts the Shark Preneur podcast with Shark Tank's, Kevin Harrington.
He is the CEO of a Inc 5,000 financial services marketing company and has been written about in registered Rep Insurance News Net, Forbes, Inc. and many more.
Thanks for watching Mythbuster's Registered Investment Advisor edition.
Remember to share and subscribe for more financial services marketing insights, and drop your questions in the comments.
