School of Podcasting Episodes

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting. Join the School of Podcasting Commun...

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing. Before we get into stats, we need to under...

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Wome...

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. Creating Better Episode Titles For Your Podcast NPR SITE NPR PDF More Headline Trainin...

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did s...

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their tho...

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum i...

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including...

Deirdre Tshien CEO and co-founder of Capsho , recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powered podcast content writer, created to help Podcaster organically grow the...

There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first impression, and it will influence how long they let this play. I listened to ...

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with everything can be hard. It’s important to know that you’re not alone in feeling ...

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It...

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Veteran podcasters like Joe Saul-Sehy from Stacking Benjamins , Kristen Meinser...

Recording a podcast with an accent can be both intimidating and exciting. If English is your second language (ESL), you may feel nervous about speaking in front of a microphone; however, the ability to reach a worldwide audie...

The great ones make it look easy. Jono drops easy, simple, powerful tips on starting a community, growing it, keeping it engaged, and if you want to build courses based on the information you've learned from your community. F...

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You , and MIT professor, set a goal of appearing on 150 podcasts. He pitched over 2000 shows and e...

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast ) today; we are looking at the other end. Share your feedback via the Survey 865 When it comes to podcasts, the goa...

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive rel...

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING CO...

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my...

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared...

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult t...

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast. This gives me insights into my audience (many more females replying than I got back in 2013) and I...

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clea...